Silvia Ionescu

Deputy Director of E-commerce Banca Transilvania

Silvia Ionescu is Deputy Director of E-commerce at Banca Transilvania, with over 15 years of experience in e-commerce, digital payments and business development.

Throughout her career, she has been closely involved in the evolution of Romania’s online payments ecosystem, from building and scaling e-commerce solutions to exploring the next generation of payment experiences.

At Banca Transilvania, Silvia leads e-commerce initiatives at the intersection of banking, technology and customer experience, with a strong focus on innovation and the future of digital commerce. Most recently, she has been involved in pioneering initiatives around AI-powered and agentic payments, exploring how emerging technologies are reshaping the way people discover, shop and pay.

She is passionate about turning technology into simple, relevant experiences for customers and merchants — and about what comes next in payments.