🍵Registration & Welcome Coffee
🔥One-to-one - Scaling Across Borders: How to Build a Multi-Market Service Platform
Başak Taşpınar Değim
🌍E-commerce Across CEE: Trends, Challenges and Opportunities
Nikola Ilchev
András Kobza
Pavlína Honcová
🔔Understanding European E-commerce Rules: What Businesses Need to Know
Vlad Vîță
Cristian Pelivan
🛡️Consumer Protection in E-commerce: What Online Retailers Need to Know
Lucian Teodor Rus
🌐eCommerce Beyond Borders: Logistics, Investment and Regional Growth
Cornel Morcov
Dan Moraru
📈Building the Next Chapter of eCommerce Growth
Mihai Lupașcu
Radu Mărcușu
Speaker TBA
Diana Anghelescu
🎤Why Consumers Choose: The Future of Brands in an AI-Powered World
Corina Bulimar
🎤DU Holding Presentation (DWF)
📌The Economy of Priorities: What We Keep, What We Reconsider, What We Postpone – NielsenIQ
Daniela Popescu
🥗Networking Lunch
🥇Scaling eCommerce Across Markets, Channels and Customer Touchpoints
Adrian Cosma
Bogdan Iftemie
Matei Nițeanu
🟢Beyond the Hype: Building Brands and Driving E-commerce Growth
Laura Sardescu
Cătălin Emilian
Dragoș Smeu
💡Building Seamless Commerce: Retail, Payments and Customer Experience
Mihai-Alexandru Nica
Alexandru Chiriac
Raluca Gogu
🚩Inside Romanian eCommerce: Growth, Costs and Everyday Challenges
Sorin Iftene
Paul Ivan
Marius Petrache
🪩ecomPARTY
🍵Registration & Welcome coffee
🛡️Romanian eCommerce in 2026: Market Outlook, Tax Rules and Industry Challenges
Speaker TBA
🎤Commergent Presentation
Adrian Ursu
🌉Poland–Romania Business Bridge: Trade, Partnerships and Growth Opportunities
Agnieszka Olsen
🤖Building Smarter eCommerce: From Technology Infrastructure to AI-Powered Experiences
Mihai Pătrașcu
Tudor Goicea
🔦Future of Search: Exploring Agentic Commerce & AI Mode
Sorin Sfetcu
🤖Exploring AI in eCommerce: How an E-commerce Director Works in 2026
Alin Vlad
📈Inside Romanian eCommerce: Growth, Costs and Everyday Challenges
Alexandru Crișan
Ivaniciuc Dragoș
Valeria Galea
ecomTEAM 2026
Navigating the New Ecommerce Era
Join leading eCommerce professionals, online shops, marketplaces, service providers and logistics experts for three days of insights, networking and collaboration focused on the future of eCommerce.
About ecomTEAM
We remain committed to our founding principle: “eCommerce în echipă!” True industry growth comes from collaboration between retailers, marketplaces, tech providers, logistics, and fintech. In an era of massive market transformations, sharing knowledge and accessing insights is essential for any business aiming to grow.
The Event Scale
Building on the success of ecomTEAM 2025—which gathered over 350 participants and 50 international speakers—this edition delivers deep global perspectives, practical case studies, and unmatched insights from top-tier professionals.
The Ecosystem & Visibility
A major differentiator is our massive media backing. Partners and attendees gain extended visibility through Wall-Street.ro, Start-up.ro, and IC Events, reaching a combined ecosystem of over 1 million monthly readers, 8 million social media views, and 45,000 LinkedIn business professionals.
The 3-Day Agenda
We have expanded the 2026 experience to three days to maximize networking:
• September 16: We welcome partners, speakers and 2-day VIP attendees at Qosmo Hotel. Expo area setup during the day and our annual welcome 'meet&greet' networking get-together in the evening.
• September 17 & 18: Main conference panels, debates, and the iconic ecomParty on the evening of the 17th for relaxed, informal networking. Premium 1-to-1 business meetings and dedicated partnership match-making.
The 2026 Theme
“Navigating the New Ecommerce Era” directly addresses today's disruptive forces: rapid AI integration, strict EU regulations, heavy global competition, and changing consumer habits. We show you how to turn these challenges into direct growth opportunities.
Flagship Project
Maratonul Interviurilor din eCommerce (The eCommerce Interview Marathon) returns, bringing raw, unedited success stories, lessons learned, and future growth plans straight from the leaders driving the ecosystem forward.
Core Pillars of ecomTEAM 2026
• AI & Agentic Commerce: How AI assistants are transforming search and how AI agents will mediate future brand-consumer relationships.
• Growth Beyond Romania: How local online stores can successfully scale across borders, handle cross-border logistics, and choose the right sales channels.
• Competing with Global Players: Strategies to differentiate your brand, protect margins, and survive the influx of massive global marketplaces.
• The New Rules of European Ecommerce: Navigating complex digital regulations, compliance, and policy changes across Europe.
• Digital Marketing, SEO & GEO: Winning visibility across traditional search engines, AI assistants, and performance channels.
What You Will Learn at ecomTEAM 2026?
• How AI will transform the way consumers discover and purchase products online
• What Agentic Commerce means and how to prepare for this transformation
• How to adapt your strategy to new European regulations
• How to remain competitive in a market increasingly influenced by global players
• How to expand your business into new European markets
• How to identify the right markets for international growth
• How to sell more effectively through local and international marketplaces
• How to optimize logistics and delivery operations to improve customer experience
• How to reduce operational costs and increase profitability
• How to optimize online payments and improve conversion rates
• How BNPL and fintech solutions are influencing consumer behavior
• How to leverage data and automation to make better business decisions
• How to use AI for marketing, content creation, customer support, and sales
• How to build customer experiences that drive loyalty and repeat purchases
• How to grow your brand in an increasingly competitive market
• How to acquire and retain customers in a challenging economic environment
• How to optimize your digital marketing strategy and campaign performance
• How to address fraud, security, and consumer trust challenges
• How to choose the right technologies and partners for your next stage of growth
• Which strategies are currently driving success for some of the most successful ecommerce companies in Central and Eastern Europe
How did ecomTEAM 2025 look like?
Previous editions of ecomTEAM: 2025 / 2024 / 2023 / 2022 / 2021
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This event is strictly In Person and will not be fully broadcast online. If you want to join us, please go through the registration page and choose the ticket to the event. Thank you!