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ecomTEAM 2025
Brace yourselves for the 15th edition of ecomTEAM, taking place on September 18th and 19th, 2025—one of the biggest e-commerce events in the region, hosted in Brașov, the heart of Romania. Known as Romania's e-commerce team building, this event goes beyond inspiring idea-sharing sessions that spark fresh insights. There's also plenty of time for quality networking—whether it’s between sessions, in the Expo Area, or at the famous ecomParty!
Year after year, we host over 50 specialists who take the stage at our event and participate in the editorial projects we run during the conference. One standout project is the E-commerce Interview Marathon, which in 2025 reaches its 3rd edition. This time, we’re introducing an updated format that highlights case studies and debates. Of course, we’re also keeping the popular one-on-one sessions with online store representatives, giving us a closer look at their strategies and future plans.
Whether you’re a seasoned industry leader or just starting your e-commerce journey, this event is your chance to dive into the latest trends, exchange ideas, and connect with like-minded people from different countries.
From essential logistics for going global to digital marketing strategies that boost sales, ecomTEAM covers all the must-know topics for online stores. Sign up to stay updated on our latest speaker announcements, session details, and trending themes. Don’t forget to follow us on LinkedIn for regular updates and fresh insights!
See who's been with us throughout 15 years of ecomTEAM!
Previous editions of ecomTEAM: 2024 / 2023 / 2022 / 2021
Keep up to date with all the relevant eCommerce news
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This event is strictly In Person and will not be fully broadcast online. If you want to join us, please go through the registration page and choose the ticket to the event. Thank you!
Schedule
ðŸµRegistration & Welcome Coffee
👨â€âš•ï¸ Google Ads Secrets: A scientist’s approach to PPC optimisation
Igor IvitskiyIgor Ivitsky, Ph.D., is a renowned Google Ads expert who has been applying advanced mathematical models to optimize PPC campaigns since 2006.
Named “Europe’s Best PPC Speaker” by Adworld Experience, he brings over 18 years of experience and unique insights to the world of digital advertising.
As a professional educator, he has empowered over 4,000 entrepreneurs to increase their sales, and his clients collectively generate million in profit from Google Ads each month.
Reggie Townsend🔋 Sessions Future-Proof Marketing: Strategies for the AI era
Artificial intelligence is rapidly changing how we approach digital marketing. From performance campaigns to organic growth, automation and advanced algorithms are reshaping every stage.
In the first part, we will discuss how brands can build authentic campaigns that connect emotionally and stay relevant for people, even in an automated environment. In the second part, we will look at how organic growth strategies need to adapt in an AI-driven search era, where relevance and trust matter more than ever.
This session will deliver practical ideas and solutions for e-commerce players who want to combine human creativity with technology, to stay competitive and build long-lasting customer relationships.
🤠Real Connections: Crafting Authentic Campaigns in an AI era
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Cătălin Emilian
Cătălin Emilian
Country Manager RO & BG @ RTB House
RO Cu o experiență de 19 ani înn online marketing, Cătălin Emilian este responsabil din 2014 cu operațiunile RTB House înn Românnia. ÃŽncepânnd cu 2016, coordonează și activitățile RTB House înn Bulgaria. Anterior, Cătălin a fost timp de 7 ani Country Manager Gemius unde a dezvoltat de la zero operațiunile companiei înn Românnia și înn Republica Moldova. EN With 19 years of experience in online marketing, Cătălin Emilian has been responsible for RTB House operations in Romania since 2014. Starting with 2016, he also coordinates RTB House activities in Bulgaria. Previously, Cătălin was Country Manager Gemius for 7 years where he developed the company's operations in Romania and the Republic of Moldova from scratch. -
Dragoș Smeu
Dragoș Smeu
Founder @ Mavericks
RO Dragoș Smeu are peste 10 ani de experiență înn performance media, a lucrat înn 3 agenții de digital din Românnia, iar din 2016 a fondat Mavericks, o agenție de marketing online specializată înn performance media și webanalytics. A manageriat înn acești +10 ani bugete de media pentru +250 de business-uri din Românnia din peste 150 de domenii de activitate diferite, de la automotive și FMGC la ecommerce și B2B. EN Dragoș Smeu has over 10 years of experience in performance media, having worked in 3 digital agencies in Romania, and since 2016 he founded Mavericks, an online marketing agency specialized in performance media and web analytics. In these +10 years, he has managed media budgets for +250 businesses in Romania from over 150 different fields of activity, from automotive and FMGC to ecommerce and B2B -
Daniela Fercalo
Daniela Fercalo
Head of Digital, Strategy and Planning @ Samsung Electronics România
📈 Rethinking Growth in the AI-First Search Era
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Radu Mărcușu
Radu Mărcușu
CEO @ Upswing
RO Salut, eu sunt Radu. De 17 ani contribui activ la dezvoltarea industriei de SEO și Content Marketing atânt înn Românnia cânt și global prin Upswing.ro, SEOmonitor.com și Contero.io. De 8 ani conduc Upswing, prima agenție mare din Românnia dedicată optimizării pentru motoarele de căutare. 30 dintre cei mai buni specialiști SEO și Content Marketing au ales să se alăture misiunii Upswing și să ajute la creșterea business-urilor unora dintre cele mai importante branduri din Românnia. EN Hi, I'm Radu. For 17 years I have been actively contributing to the development of the SEO and Content Marketing industry both in Romania and globally through Upswing.ro, SEOmonitor.com and Contero.io. For 8 years I have been leading Upswing, the first large agency in Romania dedicated to search engine optimization. 30 of the best SEO and Content Marketing specialists have chosen to join the Upswing mission and help grow the businesses of some of the most important brands in Romania. -
Marius Petrache
Marius Petrache
CEO @ Marcoser
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Ștefan Chiriacescu
Ștefan Chiriacescu
CEO @ eCommerce Today
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Costinel Ilie
Costinel Ilie
Partener Manager @ Vexio
Artificial intelligence is rapidly changing how we approach digital marketing. From performance campaigns to organic growth, automation and advanced algorithms are reshaping every stage.
In the first part, we will discuss how brands can build authentic campaigns that connect emotionally and stay relevant for people, even in an automated environment. In the second part, we will look at how organic growth strategies need to adapt in an AI-driven search era, where relevance and trust matter more than ever.
This session will deliver practical ideas and solutions for e-commerce players who want to combine human creativity with technology, to stay competitive and build long-lasting customer relationships.
Bogdan Chiriță🌠Winning Across Borders: Strategies for International eCommerce Growth
Cross-border expansion creates major growth opportunities, allowing brands to reach new markets and customers. This session will start with an overview of the e-commerce ecosystem in the Balkans, highlighting consumer trends, regional behaviors, and development potential.
Next, we’ll explore practical solutions for building scalable logistics to support efficient multi-market expansion. Finally, we will discuss how IT platforms can accelerate international growth by streamlining processes, expanding networks, and improving the customer experience.
This session is aimed at e-commerce players who want to seize these opportunities and build a strong, sustainable business beyond borders.
💯 Understanding e-commerce in the region: eCommerce Realities and Opportunities in the Balkans and beyond
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Biser Krastev
Biser Krastev
Commercial Director @ Prim.io
RO Biser Krastev este Director Comercial la Prim.io, un sistem ERP bazat pe cloud pentru branduri de comerț electronic cu vânnzări multicanal. El lucrează cu companii din înntreaga Europă pentru a eficientiza operațiunile - de la logistică și inventar pânną la finanțe și integrarea înn marketplace. Concentrânndu-se pe scalabilitate și automatizare, Biser îni ajută pe comercianți să transforme eficiența backend înntr-un avantaj competitiv. EN Biser Krastev is Commercial Director at Prim.io, a cloud-based ERP system for e-commerce brands with multi-channel sales. He works with companies across Europe to streamline operations — from logistics and inventory to finance and marketplace integration. With a focus on scalability and automation, Biser helps merchants turn backend efficiency into a competitive edge. -
Nikola Ilchev
Nikola Ilchev
Founder @ Balkan eCommerce Summit
RO ÃŽn calitate de fondator al Balkan eCommerce Summit, sunt pasionat de a ajuta comunitatea eCommerce să crească și să prospere înn regiune. Am peste 7 ani de experiență înn crearea și organizarea de evenimente eCommerce, crearea de conținut util și dezvoltarea de proiecte digitale. EN As the founder of Balkan eCommerce Summit, I am passionate about helping the eCommerce community grow and thrive in the region. I have over 7 years of experience in creating and organizing eCommerce events, creating helpful content and developing digital projects. -
Zoltan Ormos
Zoltan Ormos
Vice Chairman @ Ecommerce Hungary, Head of Small Business Section
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Marcin Pondo
Marcin Pondo
CEO @ Consulting Hungary
RO ÃŽn calitate de Director General al Consulting Hungary, conduc expansiunea dinamică a companiilor de comerț electronic pe piețe atractive din Europa Centrală și de Est, cu accent deosebit pe Ungaria și Românnia. Mă specializez înn elaborarea strategiilor globale de penetrare a pieței, combinânnd cunoștințele sectoriale cu experiența locală pentru a asigura o acoperire și o profitabilitate maxime pentru clienții noștri. Am peste 15 ani de experiență înn industria transporturilor, timp înn care am avut oportunitatea de a gestiona și implementa proiecte logistice globale. Mă specializez înn optimizarea și inovarea proceselor logistice, adaptânndu-le la nevoile antreprenorilor de top, lanțurilor de retail și producătorilor globali. De-a lungul carierei mele, am elaborat strategii eficiente de management logistic, care au generat beneficii semnificative înn ceea ce privește eficiența operațională și reducerea costurilor. EN As the Managing Director of Consulting Hungary, I spearhead the dynamic expansion of e-commerce companies into attractive markets in Central and Eastern Europe, with particular emphasis on Hungary and Romania. I specialize in crafting global market penetration strategies, merging sectoral knowledge with local experience to ensure maximum reach and profitability for our clients. I bring more than 15 years of experience in the transport industry, during which I've had the opportunity to manage and implement global logistics projects. I specialize in optimizing and innovating logistics processes, tailoring them to the needs of leading entrepreneurs, retail chains, and global manufacturers. Throughout my career, I've crafted effective logistics management strategies, yielding significant benefits in operational efficiency and cost reduction. -
Marie Hejlova
Marie Hejlova
CEO @ FAVI
🚚 Key strategies to build your logistics
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Mihai Pătrașcu
Mihai Pătrașcu
CEO @ evoMAG
RO Mihai Pătrașcu este unul dintre cei mai renumiți antreprenori românni. Absolvent al Facultății de Electronică și Telecomunicații la Universitatea Politehnică din București, Mihai Pătrașcu a fondat evoMAG înn 2005, la doar 22 de ani. La 17 ani de la debutul antreprenorial, evoMAG este una dintre cele mai importante companii din industria de comerț electronic din Romania. ÃŽnregistrează afaceri de peste 34 de milioane de euro și comercializează sute de mii de produse din domeniile IT&C, electrocasnice, sport & fitness (printre care și trotinete și accesorii pentru trotinete) și pentru casă și grădiną. Din 2010, Mihai Pătrașcu este și acționar WatchShop.ro, cel mai mare magazin online de ceasuri din Românnia. EN Mihai Pătrașcu is one of the most famous Romanian entrepreneurs. A graduate of the Faculty of Electronics and Telecommunications at the Polytechnic University of Bucharest, Mihai Pătrașcu founded evoMAG in 2005, at just 22 years old. 17 years after his entrepreneurial debut, evoMAG is one of the most important companies in the Romanian e-commerce industry. It records business of over 34 million euros and sells hundreds of thousands of products in the fields of IT&C, home appliances, sports & fitness (including scooters and scooter accessories) and home and garden. Since 2010, Mihai Pătrașcu has also been a shareholder of WatchShop.ro, the largest online watch store in Romania. -
Cornel Morcov
Cornel Morcov
Chief Commercial Officer @ FAN Courier
RO Cornel Morcov este Director Comercial al FAN Courier, liderul pieței de curierat din Românnia. S-a alăturat companiei înn 2007 și a fost primul care a dezvoltat serviciile internaționale ale companiei. ÃŽn prezent, Cornel Morcov coordonează activitățile comerciale ale FAN Courier, fiind responsabil de implementarea strategiei comerciale, conducerea filialei bulgare a companiei și gestionarea relației cu partenerii internaționali. EN Cornel Morcov is Chief Commercial Officer of FAN Courier, the leader of the courier market in Romania. He joined the company in 2007 and was the first to develop the company's international services. Currently, Cornel Morcov coordinates the commercial activities of FAN Courier, being responsible for implementing the commercial strategy, leading the Bulgarian branch of the company and managing the relationship with international partners. -
Gabriel Iliescu
Gabriel Iliescu
Digital Commerce Operations Manager @ Decathlon Romania
RO Gabriel Iliescu este înn prezent Digital Commerce Operations Manager la Decathlon Românnia. Gabriel ILIESCU aduce experiență din roluri anterioare la Decathlon Românnia. Gabriel ILIESCU deține un Master înn Administrarea Afacerilor (M.B.A.) înn Administrarea Afacerilor, Management și Management Operațional la Academia de Studii Economice din București, absolvit înn perioada 2011-2013. EN Gabriel Iliescu, is currently a Director Operations Logistics at Decathlon Romania. Gabriel ILIESCU brings experience from previous roles at Decathlon Romania. Gabriel ILIESCU holds a 2011 - 2013 Master of Business Administration (M.B.A.) in Business Administration, Management and Operational Management @ Academia de Studii Economice din București.
âš¡ The Growth Engine: Platforms that Move You Forward
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Cătălin Gealapu
Cătălin Gealapu
Country Head @ base.
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Mihai Lupașcu
Mihai Lupașcu
Selection Growth Senior Director @ eMAG Marketplace
RO Mihai Lupașcu este Selection Growth Senior Director înn cadrul eMAG Marketplace. Cu o experiență de peste 20 de ani înn ecommerce, din care aproape jumătate înn cadrul eMAG, Mihai coordonează strategia și echipele responsabile de atragerea sellerilor relevanți pentru piețele din Românnia, Bulgaria și Ungaria, printr-o abordare adaptată specificului local. ÃŽn același timp, echipele de integrare pe care le conduce sprijiną acești parteneri să înși înnceapă activitatea pe platformă, să navigheze cu ușurință procesele și să înși dezvolte afacerile prin programele eMAG Marketplace, create pentru a-i susține înn creșterea vânnzărilor. EN Mihai Lupașcu is Selection Growth Senior Director at eMAG Marketplace. With over 20 years of experience in ecommerce, almost half of which at eMAG, Mihai coordinates the strategy and teams responsible for attracting relevant sellers for the Romanian, Bulgarian and Hungarian markets, through an approach adapted to local specifics. At the same time, the integration teams he leads support these partners to start their activity on the platform, easily navigate the processes and develop their businesses through eMAG Marketplace programs, created to support them in increasing sales -
Cristian Lia
Cristian Lia
Director Dezvoltare Carduri @ ING Bank Romania
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Andrei Berghian
Andrei Berghian
Head of Sales and Product Development @ Blik Romania
RO Senior Account Manager cu o experiență dovedită înn proiecte complexe constânnd înn soluții tehnice pentru industria serviciilor financiare. Profesionist înn vânnzări cu un master axat pe Afaceri Internaționale. Transformarea digitală a serviciilor bancare a fost principalul obiectiv înn ultimii 5 ani și peste. Am lucrat înn medii complexe și provocatoare cu echipe interne extinse și parteneri, pentru a oferi unele dintre primele funcționalități de acest fel și de ultimă generație disponibile înn prezent la nivel de industrie. Implicarea înn astfel de proiecte a dus la o vastă experiență înn toate tipurile de activități care fac parte din proces, inclusiv proiectarea fluxului, analiza sau coordonarea resurselor. Acest lucru a contribuit, de asemenea, înn mare măsură la consolidarea înn continuare a setului de competențe de dezvoltare a afacerilor și orientare către client, avânnd înn vedere înnțelegerea aprofundată a organizațiilor clienților. EN Senior Account Manager with a proven record of complex projects consisting in technical solutions for the financial services industry. Strong sales professional with a Masters Degree focused in International Business.  The Digital Transformation of the Banking Services has been the key focus of the past 5 years+. Working in complex and challenging environments with extended internal teams and partners, to deliver some of the first of their kind and state of the art functionalities currently available industry wide.  The engagement in such projects has resulted in a vast experience in all types of activities that are part of process, including flow design, analysis, or resources coordination. This has also contributed largely to consolidating further the business development and client focus skillset, given the thorough understanding of the clients' organizations. -
Horia Grozea
Horia Grozea
Director Online & Mobile Payments @ NETOPIA Payments
RO Lider înn industria plăților din Românnia, cu cunoștințe vaste despre industria bancară și fintech. Conexiuni excelente, inovator, cu o experiență dovedită de succes înntr-o industrie înn continuă evoluție. EN A romanian payment industry leader, with a vast knowledge of the banking and fintech industry. Great connections, innovative with a proven track record of success in constantly evolving industry.
Cross-border expansion creates major growth opportunities, allowing brands to reach new markets and customers. This session will start with an overview of the e-commerce ecosystem in the Balkans, highlighting consumer trends, regional behaviors, and development potential.
Next, we’ll explore practical solutions for building scalable logistics to support efficient multi-market expansion. Finally, we will discuss how IT platforms can accelerate international growth by streamlining processes, expanding networks, and improving the customer experience.
This session is aimed at e-commerce players who want to seize these opportunities and build a strong, sustainable business beyond borders.
🤖 Connecting with your customers: Human touch versus Chatbot approach
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Mihai Nica
Mihai Nica
Country Manager @ Daktela
RO Mihai Nica este Country Manager Daktela Romania, unde se remarca prin dedicare si abilitati solide de business development. Inca de la inceput Mihai a avut un rol esential in cresterea afacerii locale, iar impreuna cu echipa din Romania a propulsat Daktela in topul jucatorilor din industria de Customer Care si Call & Contact Center. Pasiunea sa pentru dezvoltare si capacitatea de implicare au contribuit la succesul companiei. EN Mihai Nica is the Country Manager of Daktela Romania, where he stands out for his dedication and solid business development skills. From the very beginning, Mihai has played an essential role in growing the local business, and together with the team in Romania, he has propelled Daktela to the top players in the Customer Care and Call & Contact Center industry. His passion for development and ability to get involved have contributed to the company's success. -
Alin Vlad
Alin Vlad
Ecommerce Director @ Otter Distribution
RO Full Stack Marketer | Ecommerce Growth Strategist | Inbound Marketing & Automation Enthusiast | Data-Driven Optimizer | Customer-Centric Leader Pasionat de scalarea afacerilor prin marketing axat pe client, strategii bazate pe date și instrumente de automatizare de ultimă generație. Prosper la intersecția dintre marketing, tehnologie și creșterea afacerilor, optimizânnd constant profitabilitatea, eficiența și achiziția de clienți. EN Full Stack Marketer | Ecommerce Growth Strategist | Inbound Marketing & Automation Enthusiast | Data-Driven Optimizer | Customer-Centric Leader Passionate about scaling businesses through customer-first marketing, data-driven strategies, and cutting-edge automation tools. I thrive at the intersection of marketing, technology, and business growth, constantly optimizing for profitability, efficiency, and customer acquisition. -
Laura Sardescu
Laura Sardescu
Co-Founder @ Neakaisa.ro
RO Antreprenor și strateg de marketing online. Co-fondator al Neakaisa.ro și Wolo.ro. Pasionată de comerț electronic. EN Entrepreneur and online marketing strategist. Co-founder of Neakaisa.ro & Wolo.ro. Ecommerce enthusiast. -
Hunor Kovacs
Hunor Kovacs
Managing Director @ Graia
Hunor Kovacs is the Managing Director of Geomant Romania, with 20 years of experience delivering innovative solutions for contact centers and customer experience departments. Having worked with customers from over 20 countries, Hunor brings a rich multicultural perspective to his work. A fast learner and tech enthusiast, he continuously explores new technologies, including AI, to enhance customer service and CX strategies.
🤠Crowd Work: Let's Build Together an AI Agent for Your Business at ecomTEAM
Cristi MovilăThe format features a debate centered on the main challenges faced by small and medium-sized online retailers in Romania. These challenges were gathered through the ecomTEAM Challenges initiative, which collected input from dozens of online shops on the key topics they would like to see addressed on the ecomTEAM stage.
The session will include both online retailers and relevant industry experts on stage, working together to discuss and analyze these needs. It is designed to be highly interactive, encouraging audience participation both in finding solutions to the cases presented and in surfacing additional challenges worth exploring.
🥗 ecomLUNCH
🪩 ecomPARTY
ðŸµRegistration & Welcome Coffee
💥 eCommerce Under Pressure: Competition and Compliance in the EU
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Ana-Maria Corugă
Ana-Maria Corugă
Managing Partner @ Corugă & Prodescu
RO: Ana – Maria este co-fondatoare a societății de avocatură ”Corugă & Prodescu”, deținânnd o expertiză extinsă înn domenii subsumate protecției consumatorului, dreptului publicității și protecției datelor cu caracter personal. Ana – Maria are o implicare semnificativă înn proiecte ce țin de comerțul electronic, navigânnd prin provocarile zilnice cu care se confruntă clienții săi, înncepânnd cu dezvoltarea produselor și proceselor și continuânnd cu implementarea documentației juridice necesare și asistență înn relația cu autoritățile competente. EN: Ana - Maria is the co-founder of "Corugă & Prodescu" Law Firm, with a broad expertise in the fields of consumer protection, advertising law and personal data protection. Ana - Maria has a significant involvement in e-commerce projects, navigating through the daily challenges faced by her clients, starting with product and process development and continuing with the implementation of the necessary and relevant legal documentation and assistance within the dialogue with the competent authorities. -
Vlad Vînță
Vlad Vînță
Policy Advisor @ Ecommerce Europe
RO ÃŽn calitate de consilier de politici la Ecommerce Europe, Vlad Vînță gestionează activitatea Comitetului de lucru pentru e-Reglementări pe teme legate de economia platformelor, concurența și politicile de consum. Colaboreză înn prezent cu membrii asociației și cu părțile interesate relevante din UE, redactează note de informare și documente de poziție și contribuie la dezvoltarea și executarea strategiilor de afaceri publice. De asemenea, reprezintă Ecommerce Europe înn cadrul înntânlnirilor și evenimentelor interne și externe și organizează evenimente relevante cu sprijinul echipei. EN As Policy Advisor at Ecommerce Europe, Vlad Vînță manages the work of the Working Committee on e-Regulations on topics related to the platform economy, competition and consumer policies. He currently collaborates with the association’s members and relevant EU stakeholders, drafts briefing notes and position papers, and contributes to the development and execution of public affairs strategies. He also represents Ecommerce Europe at internal and external meetings and events, and organizes relevant events with the support of the team. -
Cristian Pelivan
Cristian Pelivan
Executive Director @ Asociația Română a Magazinelor Online
RO Cristian Pelivan este un profesionist experimentat înn domeniul afacerilor publice și al advocacy-ului pentru e-commerce. ÃŽn calitate de Director Executiv al Asociației Românne a Magazinelor Online, Cristian s-a dedicat susținerii intereselor retailerilor online din Românnia, atânt pe plan național, cânt și european. EN Cristian is a seasoned public affairs professional with experience in both the public and private sectors as well as with NGOs. He currently serves as the Executive Director of ARMO – the Romanian Association of Online Stores, which represents the Romanian e-commerce sector.
New European regulations, such as the Digital Services Act and the Digital Markets Act, along with increasing competitive pressure, are transforming the way online retailers operate. This session will explore the impact of these frameworks on digital commerce, how they shape business strategies, and how retailers can stay competitive in a constantly evolving environment.
Participants will gain practical insights on managing compliance, reducing risks, and turning regulatory alignment into a competitive advantage.
🤠How National Authorities View and Shape the eCommerce Ecosystem
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Cosmin Neculiță
Cosmin Neculiță
Inspector Șef Serviciu Antifraudă Direcția Comerț Electronic DGAF @ ANAF
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Dr. Dan-Virgil Pascu
Dr. Dan-Virgil Pascu
Vicepreședinte @ Consiliul Concurentei
Doctor înn științe juridice (2007), titlu obținut la Facultatea de Drept a Universității din Tübingen/Germania. A absolvit Facultatea de Științe Juridice ÅŸi Administrative „Simion Bărnuțiu” din cadrul Universității „Lucian Blaga” Sibiu in anul 1998. Avocat cu vastă experiență înn consultanță juridică, înndeosebi înn domeniul dreptului concurenței ÅŸi al gestiunii de deșeuri precum ÅŸi a altor domenii de drept asociate avocaturii de business (drept civil, dreptul muncii, drept contravențional etc.). A fost implicat înn elaborarea de propuneri de acte normative pentru crearea unor sisteme de cooperare orizontală înntre competitori pe piața gestiunii de deșeuri, a participat la consultări publice sau individuale înn cadrul elaborării/modificării de acte normative (Camera Deputaților, Ministerul Mediului, Consiliul Concurenței). Din 2021 este vicepreședinte al Consiliului Concurenței.
Online commerce has a significant impact on local communities, and public authorities play an increasingly active role in shaping this ecosystem. From taxation rules and consumer protection to support for digital transformation, local administrations directly influence the growth of regional e-commerce.
This session aims to share insights from local authorities on how they see the evolution of online commerce, what measures can support entrepreneurs, and what expectations they have from e-commerce operators to help build a balanced and sustainable environment.
🛒 e-Grocery in Romania: Trends and Opportunities
Alexandra Dinoviciâ (Crowd Work) Sessions Building together with ecomTEAM Marathon: Retailer Reality Check: What It’s Like to Grow an Online Business Today
The format features a debate centered on the main challenges faced by small and medium-sized online retailers in Romania. These challenges were gathered through the ecomTEAM Challenges initiative, which collected input from dozens of online shops on the key topics they would like to see addressed on the ecomTEAM stage.
The session will include both online retailers and relevant industry experts on stage, working together to discuss and analyze these needs. It is designed to be highly interactive, encouraging audience participation both in finding solutions to the cases presented and in surfacing additional challenges worth exploring.
ðŸ¤(Crowd Work) Session 1
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Ilie Paną
Ilie Paną
Fondator @ Laboratorul de Șosete
RO Sunt mai mult decânt mânndru că am facut pasul înndrăzneț de a crea o fabrică înn Românnia de la zero. Zero capital, zero experiență înn domeniu, zero echipă. A înnceput ca o luptă uriașă și s-a transformat înntr-una dintre cele mai frumoase povești de succes înn domeniul antreprenoriatului din Românnia. De-a lungul acestei călătorii, am acumulat cunoștințe imense, am înntânlnit profesioniști uimitori și am inspirat atânt de mulți oameni să-și urmeze visele prin modul entuziast înn care am prezentat tot ceea ce faceam. Am înnțeles puterea imensă a Bunątății, Iubirii, Sincerității, Generozității, Obsesiei pentru Detalii, care a creat o atracție atânt de puternică din partea sutelor de mii de oameni care ne-au urmărit traiectoria și a zecilor de mii care ne-au cumpărat produsele. EN I am more than proud of having taken the bold step to create a factory in Romania from zero. Zero capital, Zero experience in the field, Zero team. It started as a huge struggle and it transformed in one of the most beautiful entrepreneurship success stories in Romania. During this journey, I gathered immense knowledge, met amazing professionals, and inspired so many individuals to follow their Dreams through the enthusiastic manner in which I presented everything that we did. I understood the huge power of Kindness, Love, Sincerity, Generosity, Obsession to Detail that created such a powerful attraction from hundrends of thousands of people that watched our trajectory and tens of thousands that bought our products. -
Ioan Dumitru
Ioan Dumitru
Co-Founder @ VagAuto.ro
RO Ioan Dumitru a pornit înn 2015 un business de accesorii auto după o carieră înn industria FMCG. A observat că deși înn zona de piese auto existau concurenți, cânnd vine vorba de accesorii auto piața era liberă. Așa a pornit VagAuto.ro. EN Ioan Dumitru started an auto accessories business in 2015 after a career in the FMCG industry. He noticed that although there were competitors in the auto parts area, when it came to auto accessories the market was free. That's how VagAuto.ro started. -
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