alarm09:00 – 10:00
Live
ecomTEAM | 16th Edition
ecomTEAM 2026
Navigating the New Ecommerce Era
Join leading eCommerce professionals, online shops, marketplaces, service providers and logistics experts for three days of insights, networking and collaboration focused on the future of eCommerce.
🍷Event opening meet & greet - Wednesday 16 Sept, 19.00 - Qosmo Hotel
ecomTEAM Day 1 - 17 Sept , 9.00 - Qosmo Hotel
🍹ecomPARTY - 17 Sept, 20.00, Times Brasov
ecomTEAM Day 2 - 18 sept, 10.00 - Qosmo Hotel
📅 Date
16–18 September 2026
📍 Location
QOSMO Hotel, Brașov
AI & Agentic CommerceGrowth Beyond Romania Competing with Global PlayersThe New Rules of European Ecommerce Digital Marketing, SEO & GEO
About ecomTEAM
We remain committed to our founding principle: “eCommerce în echipă!” True industry growth comes from collaboration between retailers, marketplaces, tech providers, logistics, and fintech. In an era of massive market transformations, sharing knowledge and accessing insights is essential for any business aiming to grow.
The Event Scale
Building on the success of ecomTEAM 2025—which gathered over 350 participants and 50 international speakers—this edition delivers deep global perspectives, practical case studies, and unmatched insights from top-tier professionals.
The Ecosystem & Visibility
A major differentiator is our massive media backing. Partners and attendees gain extended visibility through Wall-Street.ro, Start-up.ro, and IC Events, reaching a combined ecosystem of over 1 million monthly readers, 8 million social media views, and 45,000 LinkedIn business professionals.
The 3-Day Agenda
We have expanded the 2026 experience to three days to maximize networking:
• September 16: We welcome partners, speakers and 2-day VIP attendees at Qosmo Hotel. Expo area setup during the day and our annual welcome 'meet&greet' networking get-together in the evening.
• September 17 & 18: Main conference panels, debates, and the iconic ecomParty on the evening of the 17th for relaxed, informal networking. Premium 1-to-1 business meetings and dedicated partnership match-making.
The 2026 Theme
“Navigating the New Ecommerce Era” directly addresses today's disruptive forces: rapid AI integration, strict EU regulations, heavy global competition, and changing consumer habits. We show you how to turn these challenges into direct growth opportunities.
Flagship Project
Maratonul Interviurilor din eCommerce (The eCommerce Interview Marathon) returns, bringing raw, unedited success stories, lessons learned, and future growth plans straight from the leaders driving the ecosystem forward.
Core Pillars of ecomTEAM 2026
• AI & Agentic Commerce: How AI assistants are transforming search and how AI agents will mediate future brand-consumer relationships.
• Growth Beyond Romania: How local online stores can successfully scale across borders, handle cross-border logistics, and choose the right sales channels.
• Competing with Global Players: Strategies to differentiate your brand, protect margins, and survive the influx of massive global marketplaces.
• The New Rules of European Ecommerce: Navigating complex digital regulations, compliance, and policy changes across Europe.
• Digital Marketing, SEO & GEO: Winning visibility across traditional search engines, AI assistants, and performance channels.
What You Will Learn at ecomTEAM 2026?
• How AI will transform the way consumers discover and purchase products online
• What Agentic Commerce means and how to prepare for this transformation
• How to adapt your strategy to new European regulations
• How to remain competitive in a market increasingly influenced by global players
• How to expand your business into new European markets
• How to identify the right markets for international growth
• How to sell more effectively through local and international marketplaces
• How to optimize logistics and delivery operations to improve customer experience
• How to reduce operational costs and increase profitability
• How to optimize online payments and improve conversion rates
• How BNPL and fintech solutions are influencing consumer behavior
• How to leverage data and automation to make better business decisions
• How to use AI for marketing, content creation, customer support, and sales
• How to build customer experiences that drive loyalty and repeat purchases
• How to grow your brand in an increasingly competitive market
• How to acquire and retain customers in a challenging economic environment
• How to optimize your digital marketing strategy and campaign performance
• How to address fraud, security, and consumer trust challenges
• How to choose the right technologies and partners for your next stage of growth
• Which strategies are currently driving success for some of the most successful ecommerce companies in Central and Eastern Europe
How did ecomTEAM 2025 look like?
Previous editions of ecomTEAM: 2025 / 2024 / 2023 / 2022 / 2021
🍷Event opening meet & greet - Wednesday 16 Sept, 19.00 - Qosmo Hotel
ecomTEAM Day 1 - 17 Sept , 9.00 - Qosmo Hotel
🍹ecomPARTY - 17 Sept, 20.00, Times Brasov
ecomTEAM Day 2 - 18 sept, 10.00 - Qosmo Hotel
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This event is strictly In Person and will not be fully broadcast online. If you want to join us, please go through the registration page and choose the ticket to the event. Thank you!
Program
alarm10:00 – 10:15
alarm10:15 – 10:35
alarm10:35 – 10:55
alarm10:55 – 11:10
alarm11:10 – 11:30
🌐eCommerce Beyond Borders: Logistics, Investment and Regional Growth
alarm11:30 – 11:45
alarm11:45 – 12:25
📈Building the Next Chapter of eCommerce Growth
RO Mihai Lupașcu este Selection Growth Senior Director înn cadrul eMAG Marketplace. Cu o experiență de peste 20 de ani înn ecommerce, din care aproape jumătate înn cadrul eMAG, Mihai coordonează strategia și echipele responsabile de atragerea sellerilor relevanți pentru piețele din Românnia, Bulgaria și Ungaria, printr-o abordare adaptată specificului local. În același timp, echipele de integrare pe care le conduce sprijiną acești parteneri să înși înnceapă activitatea pe platformă, să navigheze cu ușurință procesele și să înși dezvolte afacerile prin programele eMAG Marketplace, create pentru a-i susține înn creșterea vânnzărilor. EN Mihai Lupașcu is Selection Growth Senior Director at eMAG Marketplace. With over 20 years of experience in ecommerce, almost half of which at eMAG, Mihai coordinates the strategy and teams responsible for attracting relevant sellers for the Romanian, Bulgarian and Hungarian markets, through an approach adapted to local specifics. At the same time, the integration teams he leads support these partners to start their activity on the platform, easily navigate the processes and develop their businesses through eMAG Marketplace programs, created to support them in increasing sales
alarm12:25 – 12:40
🎤Why Consumers Choose: The Future of Brands in an AI-Powered World
alarm12:40 – 12:55
alarm12:55 – 13:10
alarm13:10 – 14:00
🥗Networking Lunch
alarm14:00 – 14:25
alarm14:25 – 14:55
alarm14:55 – 15:25
💡Building Seamless Commerce: Retail, Payments and Customer Experience
Raluca Andreea Gogu este Product Area Lead Digital Payments la ING Bank Romania, unde contribuie la modelarea viitorului platilor intr-o industrie aflata in continua transformare. Cu un parcurs de peste un deceniu in banking – de la corporate sales la strategie si product management – Raluca imbina viziunea de business cu executia pentru a construi produse care elimina frictiunea din modul in care oamenii interactioneaza cu banii. A fost implicata in lansarea unor initiative relevante precum cardurile virtuale si dezvoltarea platilor instant, contribuind la evolutia experientei digitale din Home’Bank. Este pasionata de simplificarea platilor si de transformarea acestora intr-o experienta fluida si intuitiva, intr-un context in care wallet-urile si noile modele de plata devin din ce in ce mai integrate in viata de zi cu zi.
alarm15:25 – 15:55
🚩Inside Romanian eCommerce: Growth, Costs and Everyday Challenges
Paul Ivan este Co-Founder & Head of Operations la IPI Solution s, companie BPO care oferă servicii dedicate pentru magazine online: Customer Care, Customer Experience & Order Processing. Paul dezvoltă inclusiv Divizia de eCommerce BPO din cadrul IPI Solutions, unde echipele gestionează interacțiuni cu clienții, comenzi, retururi, solicitări post-vânzare și fluxuri operaționale pentru retaileri online. Cu o abordare orientată spre SLA, QA, eficiență și transparență, ajută brandurile eCommerce să își scaleze suportul fără să piardă controlul asupra experienței clientului. La ecomTEAM, Paul aduce perspectiva unui furnizor de servicii operaționale care lucrează direct cu magazine online și transformă customer care-ul dintr-un cost într-un instrument de retenție, conversie și creștere.
alarm20:00 – 01:00
🪩ecomPARTY
alarm09:00 – 10:00
🍵Registration & Welcome coffee
alarm10:15 – 10:35
alarm10:35 – 10:50
alarm10:50 – 11:05
alarm11:05 – 11:35
🤖Building Smarter eCommerce: From Technology Infrastructure to AI-Powered Experiences
Tudor Goicea is the CRO and Co-founder of Aqurate, an AI-based SaaS platform that increaseseCommerce conversions and average shopping cart value through personalized productrecommendations. Passionate about technology, Data Science and experienced in building start-ups, Tudor haspreviously held the role of Chief Revenue Officer at TypingDNA (backed by Google), an artificial Linkedin profile intelligence-based start-up that provides security solutions through biometrics. His careerincludes analysis, research and consulting roles at Flexperto GmbH, Horváth & Partners, GECADVentures and Procter and Gamble. Tudor is a cum laude graduate of the Rotterdam School of Management, where his research hasincluded natural language processing and sentiment analysis for digital products evaluation.
alarm11:35 – 11:50
alarm11:50 – 12:05
alarm12:05 – 12:35
Speakers
See all speakers
Partners
Hosted by
Strategic Delivery Partner
Gold Partners
Silver Partners
Sponsors
Agency Partner
Mobility Partner
Supported by
Community Partners
Official Blogger
Media partners
Event founder
Schedule
09:00 - 10:00
🍵Registration & Welcome Coffee
10:00 - 10:15
🔥One-to-one - Scaling Across Borders: How to Build a Multi-Market Service Platform
Başak Taşpınar Değim
10:15 - 10:35
🌍E-commerce Across CEE: Trends, Challenges and Opportunities
Nikola Ilchev
András Kobza
Pavlína Honcová
10:35 - 10:55
🔔Understanding European E-commerce Rules: What Businesses Need to Know
Vlad Vîță
Cristian Pelivan
10:55 - 11:10
🛡️Consumer Protection in E-commerce: What Online Retailers Need to Know
Lucian Teodor Rus
11:10 - 11:30
🌐eCommerce Beyond Borders: Logistics, Investment and Regional Growth
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Cornel Morcov
Cornel Morcov
Chief Strategy and Development Officer @ FAN Group
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Dan Moraru
Dan Moraru
Head of Investment Promotion Department @ Invest Moldova
Mr. Moraru brings extensive experience in public administration and international cooperation, with expertise in project management, investment promotion, and regional economic development.
11:30 - 11:45
🎯SmartBill presentation
Răzvan Leu
11:45 - 12:25
📈Building the Next Chapter of eCommerce Growth
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Mihai Lupașcu
Mihai Lupașcu
Selection Growth Senior Director @ eMAG
RO Mihai Lupașcu este Selection Growth Senior Director înn cadrul eMAG Marketplace. Cu o experiență de peste 20 de ani înn ecommerce, din care aproape jumătate înn cadrul eMAG, Mihai coordonează strategia și echipele responsabile de atragerea sellerilor relevanți pentru piețele din Românnia, Bulgaria și Ungaria, printr-o abordare adaptată specificului local. În același timp, echipele de integrare pe care le conduce sprijiną acești parteneri să înși înnceapă activitatea pe platformă, să navigheze cu ușurință procesele și să înși dezvolte afacerile prin programele eMAG Marketplace, create pentru a-i susține înn creșterea vânnzărilor. EN Mihai Lupașcu is Selection Growth Senior Director at eMAG Marketplace. With over 20 years of experience in ecommerce, almost half of which at eMAG, Mihai coordinates the strategy and teams responsible for attracting relevant sellers for the Romanian, Bulgarian and Hungarian markets, through an approach adapted to local specifics. At the same time, the integration teams he leads support these partners to start their activity on the platform, easily navigate the processes and develop their businesses through eMAG Marketplace programs, created to support them in increasing sales -
Radu Mărcușu
Radu Mărcușu
CEO @ upswing
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Cosmin Giurgiteanu
Cosmin Giurgiteanu
Șef Departament Vânzări Parteneri @ UniCredit Consumer Financing
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Diana Anghelescu
Diana Anghelescu
Sales Director @ Get Response
12:25 - 12:40
Corina Bulimar
Cristi Jumară
12:55 - 13:10
📌The Economy of Priorities: What We Keep, What We Reconsider, What We Postpone – NielsenIQ
Daniela Popescu
13:10 - 14:00
🥗Networking Lunch
14:00 - 14:25
🥇Scaling eCommerce Across Markets, Channels and Customer Touchpoints
Adrian Cosma
Bogdan Iftemie
Matei Nițeanu
14:25 - 14:55
🟢Beyond the Hype: Building Brands and Driving E-commerce Growth
Laura Sardescu
Cătălin Emilian
Dragoș Smeu
14:55 - 15:25
💡Building Seamless Commerce: Retail, Payments and Customer Experience
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Mihai-Alexandru Nica
Mihai-Alexandru Nica
Country Manager @ Daktela Romania
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Alexandru Chiriac
Alexandru Chiriac
E-commerce Director @ Auchan Retail Romania
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Raluca Gogu
Raluca Gogu
Product Area Lead Digital Payments @ ING Bank Romania
Raluca Andreea Gogu este Product Area Lead Digital Payments la ING Bank Romania, unde contribuie la modelarea viitorului platilor intr-o industrie aflata in continua transformare. Cu un parcurs de peste un deceniu in banking – de la corporate sales la strategie si product management – Raluca imbina viziunea de business cu executia pentru a construi produse care elimina frictiunea din modul in care oamenii interactioneaza cu banii. A fost implicata in lansarea unor initiative relevante precum cardurile virtuale si dezvoltarea platilor instant, contribuind la evolutia experientei digitale din Home’Bank. Este pasionata de simplificarea platilor si de transformarea acestora intr-o experienta fluida si intuitiva, intr-un context in care wallet-urile si noile modele de plata devin din ce in ce mai integrate in viata de zi cu zi.
15:25 - 15:55
🚩Inside Romanian eCommerce: Growth, Costs and Everyday Challenges
-
Sorin Iftene
Sorin Iftene
CEO @ echipam.ro
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Paul Ivan
Paul Ivan
Co-Founder & Head of Operations @ IPI Solutions
Paul Ivan este Co-Founder & Head of Operations la IPI Solution s, companie BPO care oferă servicii dedicate pentru magazine online: Customer Care, Customer Experience & Order Processing. Paul dezvoltă inclusiv Divizia de eCommerce BPO din cadrul IPI Solutions, unde echipele gestionează interacțiuni cu clienții, comenzi, retururi, solicitări post-vânzare și fluxuri operaționale pentru retaileri online. Cu o abordare orientată spre SLA, QA, eficiență și transparență, ajută brandurile eCommerce să își scaleze suportul fără să piardă controlul asupra experienței clientului. La ecomTEAM, Paul aduce perspectiva unui furnizor de servicii operaționale care lucrează direct cu magazine online și transformă customer care-ul dintr-un cost într-un instrument de retenție, conversie și creștere. -
Marius Petrache
Marius Petrache
CEO @ Marcoser
20:00 - 01:00
🪩ecomPARTY
09:00 - 10:00
🍵Registration & Welcome coffee
10:15 - 10:35
🛡️Romanian eCommerce in 2026: Market Outlook, Tax Rules and Industry Challenges
Alexandru Căpățînă
Adrian Ursu
10:50 - 11:05
Agnieszka Olsen
11:05 - 11:35
🤖Building Smarter eCommerce: From Technology Infrastructure to AI-Powered Experiences
-
Mihai Pătrașcu
Mihai Pătrașcu
CEO @ evomag
-
Tudor Goicea
Tudor Goicea
Co-Founder & CRO @ Aqurate
Tudor Goicea is the CRO and Co-founder of Aqurate, an AI-based SaaS platform that increaseseCommerce conversions and average shopping cart value through personalized productrecommendations. Passionate about technology, Data Science and experienced in building start-ups, Tudor haspreviously held the role of Chief Revenue Officer at TypingDNA (backed by Google), an artificial Linkedin profile intelligence-based start-up that provides security solutions through biometrics. His careerincludes analysis, research and consulting roles at Flexperto GmbH, Horváth & Partners, GECADVentures and Procter and Gamble. Tudor is a cum laude graduate of the Rotterdam School of Management, where his research hasincluded natural language processing and sentiment analysis for digital products evaluation.
11:35 - 11:50
🔦Future of Search: Exploring Agentic Commerce & AI Mode
Sorin Sfetcu
11:50 - 12:05
🤖Exploring AI in eCommerce: How an E-commerce Director Works in 2026
Alin Vlad
12:05 - 12:35
📈Inside Romanian eCommerce: Growth, Costs and Everyday Challenges
Alexandru Crișan
Ivaniciuc Dragoș
Valeria GaleaBe a part of ecomTEAM!
Join ecomTEAM 2026 as a service provider and connect directly with decision-makers in eCommerce, showcase your expertise, and build partnerships that accelerate your growth. With access to top industry insights and strong media exposure, ecomTEAM is the place where your solutions meet real demand..
As a growing online store, ecomTEAM 2026 is the event where you upgrade your strategy, boost your performance, and connect with the partners who can take your business to the next level. Discover the latest eCommerce trends, learn directly from top experts, and access solutions that help you sell smarter, faster, and more efficiently.
For leading Romanian retailers, ecomTEAM 2026 is the strategic hub where digital acceleration becomes actionable. Gain clarity on emerging consumer behaviors, discover technologies that streamline omnichannel operations, and connect with the partners shaping the future of retail in Romania.
ecomTEAM 2026 is the gateway to one of Europe’s fastest-growing eCommerce markets. Join top Romanian and regional leaders, explore partnership opportunities, and gain firsthand insights into a market that’s rapidly innovating and hungry for international expertise.
Maratonul Interviurilor ecomTEAM 2025
Frequently Asked Questions – ecomTEAM 2026
Where and when will ecomTEAM 2026 take place?
The event will be held in Brașov, Romania, at QOSMO Hotel, 17th – 18th of September, 2026.
When will the ecomPARTY take place?
We’ll be having fun at the ecomPARTY on Thursday night, 17th of September. Location will be announced soon.
How can I buy a ticket for ecomTEAM 2026?
Tickets can be purchased directly through the event website by accessing the Register now section. Seats and accommodation are limited.
Who can attend ecomTEAM 2026?
The event is open to entrepreneurs, eCommerce professionals, tech providers, and anyone interested in online retail and digital growth.
Why attend as an Online Store Owner?
ecomTEAM 2026 is tailored for online store owners looking to scale and optimize. From customer acquisition to logistics and conversion strategies, you'll get access to actionable insights, tools, and success stories that can take your business to the next level.
What are the benefits for Service Providers?
ecomTEAM 2026 gathers decision-makers from the eCommerce world. Whether you offer marketing services, tech platforms, payment or delivery solutions, it’s the perfect place to network, understand clients’ real needs, and showcase your services.
Passionate about eCommerce & Digital Marketing?
Whether you're a freelancer or just starting out, ecomTEAM 2026 offers the knowledge, inspiration, and connections you need. Learn from top experts, discover career paths, and immerse yourself in the latest eCommerce trends.
What types of tickets are available?
We offer individual tickets, team/group packages, and special corporate bundles. Check the Tickets section for current offers and availability.
Will the presentations or recordings be available after the event?
Event recordings and presentation materials will be available to attendees, depending on the type of ticket purchased.
Can I get an invoice for my ticket purchase?
Yes, once your purchase is completed, you will receive a fiscal invoice by email based on the billing information provided at checkout.
What is the refund policy for tickets?
Refunds are available based on our return policy. Please check the Terms & Conditions section on the website for more details.
Who are the speakers at ecomTEAM 2026?
The speaker lineup is continuously updated on our website. Expect to meet industry leaders in eCommerce, marketing, logistics, and technology.
How can I become a partner or sponsor of ecomTEAM 2026?
If you’re interested in becoming a partner or sponsor, please reach out via the contact [email protected]
How can we help you regarding accommodation?
Please contact us at [email protected] for accommodation changes, upgrading from single to double room, adding more accommodation nights, or any other inquiries and we’ll kindly help you.
Location Details
Qosmo Hotel Brașov
Str. Zaharia Stancu 4, Brașov 507190
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For more information you can contact us at: [email protected]