ecomTEAM 2022

Panel and Q&A

Panel and Q&A

We know Facebook Ads campaigns don't deliver results like they used to, but there are a few ways we can make the algorithm work for us. A few topics we will address:

• how can you integrate the new Facebook Ads era in your digital marketing strategy 
• how you can reduce your CPA & CPC  
• how can you get higher quality traffic to your website 
• and much more on Facebook Ads campaign strategy

- what is the typical marketing mix for online stores in Romania (DWF study, on 400+ online stores in Romania);

- how SEO, PPC & Social Media can be aligned in the marketing strategy in order to support each other and maximize ROI;

- what decisions you need to make when starting an SEO campaign so that it is aligned with your company's overall growth goal;

- what are the main directions of SEO in 2023 according to the latest Google Updates and how can you prepare your online store?

In ecommerce, some studies, as well as an analysis of Optimized's retail customer accounts, show that 70-80% of the advertising budget is directed to #shoppingads campaigns. The ads of this type of campaigns offer a visual experience to the user (they include the picture, the price, the title of the product and the possibility to make comparisons).

To do well with these types of campaigns in an increasingly competitive market, Shopping campaigns need:

- the right product segmentation strategy (bestsellers, stock liquidations, etc.)

- the right bidding strategy

- product feed optimization

In the context of launching the new Google Ads Performance Max campaign type, things change even more. For some players not necessarily for the better.

In this workshop I will address practical ways to optimize Shopping campaigns this autumn, supported by several case studies from experience.