ecomTEAM 2022

eCommerce becomes mandatory

07 - 08 September 2022

Hybrid conference by

POWERED BY

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ecomTEAM 2022

07 - 08 September 2022

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Schedule

08:30 - 09:30

💬 Welcome to the first day of ecomTEAM!

Registration & Networking

11:30 - 12:00

Networking Break

12:00 - 13:00

📌 How does the best outfit for an online shop look like?

Panel and Q&A

13:00 - 14:00

Networking Lunch

14:00 - 15:00

📌 The rise of Quick-Commerce: How fast is it growing?

Panel and Q&A

15:15 - 16:15
20:00 - 23:00

🔥 ecomPARTY! @ Temple PUB

Join an extraordinary get-together, unwind and continue all the discussions started in the first day of ecomTEAM in a casual setting. Good drinks, awesome company and unique atmosphere await at ecomPARTY!

Temple Pub - Strada Mihail Kogălniceanu 15, Brașov

10:00 - 10:30

💬 Welcome to the second day of ecomTEAM!

12:30 - 13:30

Networking Lunch

13:30 - 14:30

🚀 Workshop Finding insights with GA4

13:30 - 14:30

📡 5 Ways to do Facebook Ads like a Pro

We know Facebook Ads campaigns don't deliver results like they used to, but there are a few ways we can make the algorithm work for us. A few topics we will address:

  • how can you integrate the new Facebook Ads era in your digital marketing strategy 
  • how you can reduce your CPA & CPC  
  • how can you get higher quality traffic to your website 
  • and much more on Facebook Ads campaign strategy


14:30 - 14:45

Networking Break

14:45 - 15:45

💡 3 steps to properly integrate SEO into your online store's marketing strategy

- what is the typical marketing mix for online stores in Romania (DWF study, on 400+ online stores in Romania);

- how SEO, PPC & Social Media can be aligned in the marketing strategy in order to support each other and maximize ROI;

- what decisions you need to make when starting an SEO campaign so that it is aligned with your company's overall growth goal;

- what are the main directions of SEO in 2023 according to the latest Google Updates and how can you prepare your online store?

14:45 - 15:45

⚡ Workshop "Retail Shopping Ads 2.0" by Optimized

In ecommerce, some studies, as well as an analysis of Optimized's retail customer accounts, show that 70-80% of the advertising budget is directed to #shoppingads campaigns. The ads of this type of campaigns offer a visual experience to the user (they include the picture, the price, the title of the product and the possibility to make comparisons).

To do well with these types of campaigns in an increasingly competitive market, Shopping campaigns need:

- the right product segmentation strategy (bestsellers, stock liquidations, etc.)

- the right bidding strategy

- product feed optimization

In the context of launching the new Google Ads Performance Max campaign type, things change even more. For some players not necessarily for the better.

In this workshop I will address practical ways to optimize Shopping campaigns this autumn, supported by several case studies from experience.

Be a part of ecomTEAM!

 

ecomTEAM is aimed at online stores and those who want to expand into e-commerce, service providers (processors, banks, customer service), logistics and marketing specialists, as well as manufacturers.

The ecomTEAM conference and workshops stand out through top speakers and content addressed to companies that want to evolve and quickly implement the latest tools and trends in the field.

  • Key SPEECHES
  • Market studies
  • Workshops
  • Expo
  • Networking

 

 

eCommerce News


Previous editions of ecomTEAM:  20212020  /  2019


 

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