We are all witnessing an incredible rate of growth for the Romanian e-commerce industry. New customers turned to online shopping and made most businesses understand that selling online is now mandatory.
Beyond the efforts taken by the local actors to sustain the growth, we are starting to see more and more international players that are entering the market or starting to consider Romania as a market that is moving fastly to become a mature one.
At ecomTEAM 2022 - eCommerce becomes mandatory, the spotlight will be on one of the most important industries and the architects behind the platforms.
The panels will include the prominent online shops from different industries and all the architects behind their operations, including couriers, digital marketing agencies, logistic companies, eCommerce SaaS platforms, or IT companies.
The main themes will answer questions like:
✅ What are the customers expecting from the online shops?
✅ Cross-Border Commerce: how to develop your online shop internationally?
✅ How to transform your deliveries into a game-changer?
✅ How to do omnichannel at its finest?
✅ Customer journey: how to innovate?
✅ What features will shape the online shop of the future?
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We have welcomed more than 460 eCommerce specialists in the event platform and 30.000 unique viewers on all our channells! You can find more details and statistics for the 2021 edition here.
Registration & Networking
Panel and Q&A
Panel and Q&A
Panel and Q&A
Panel and Q&A
Join an extraordinary get-together, unwind and continue all the discussions started in the first day of ecomTEAM in a casual setting. Good drinks, awesome company and unique atmosphere await at ecomPARTY!
Temple Pub - Strada Mihail Kogălniceanu 15, Brașov
Panel and Q&A
Panel and Q&A
We know Facebook Ads campaigns don't deliver results like they used to, but there are a few ways we can make the algorithm work for us. A few topics we will address:
- what is the typical marketing mix for online stores in Romania (DWF study, on 400+ online stores in Romania);
- how SEO, PPC & Social Media can be aligned in the marketing strategy in order to support each other and maximize ROI;
- what decisions you need to make when starting an SEO campaign so that it is aligned with your company's overall growth goal;
- what are the main directions of SEO in 2023 according to the latest Google Updates and how can you prepare your online store?
In ecommerce, some studies, as well as an analysis of Optimized's retail customer accounts, show that 70-80% of the advertising budget is directed to #shoppingads campaigns. The ads of this type of campaigns offer a visual experience to the user (they include the picture, the price, the title of the product and the possibility to make comparisons).
To do well with these types of campaigns in an increasingly competitive market, Shopping campaigns need:
- the right product segmentation strategy (bestsellers, stock liquidations, etc.)
- the right bidding strategy
- product feed optimization
In the context of launching the new Google Ads Performance Max campaign type, things change even more. For some players not necessarily for the better.
In this workshop I will address practical ways to optimize Shopping campaigns this autumn, supported by several case studies from experience.
ecomTEAM is aimed at online stores and those who want to expand into e-commerce, service providers (processors, banks, customer service), logistics and marketing specialists, as well as manufacturers.
The ecomTEAM conference and workshops stand out through top speakers and content addressed to companies that want to evolve and quickly implement the latest tools and trends in the field.
Previous editions of ecomTEAM: 2021 / 2020 / 2019
Tickets are now available for purchase