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ecomTEAM 2023

🤝Networking Fără Egal - Învățare Imersivă - Expansiune Internațională - Maratonul Interviurilor de eCommerce - Relaxare la ecomPARTY 🍹

21 - 22 September 2023

Hybrid conference by

MAIN PARTNER

ecomTEAM 2023

21 September 2023 @ 10:00 - 17:00 | 22 September 2023 @ 10:00 - 16:00

Is your online shop ready to go global?

Presenting the 13th edition of ecomTEAM.

Every ambitious online shop knows that only sticking to its home market never works long-term. It becomes crowded as more and more international players break into their client's social media feeds and e-mails with significant discounts and aggressive campaigns once they enter Romania.

From being the elephant in the room in previous conferences, breaking into international markets has become a central focus for many Romanian online shops and our 2023 ecomTEAM edition. Because going international is hard without a strong presence at home, consolidating your position on the Romanian market also remains an important topic on our agenda.

From medium-sized to large online businesses, digital marketing specialists, technology providers, and the biggest courier companies, ecomTEAM 2023, held on 21 and 22 September 2023, offers all the ingredients you need to build a strong presence at home and an exciting international expansion.

Day 1 - Build your way to international expansion at home

Main topics:

🔸e-Commerce Logistics: winning strategies for your online shop

🔸SaaS & international Marketplace platforms: What fits your needs?

🔸How to tailor your online store both for local and global markets

🔸Online shops that inspire: local and international

Day 2 - How to make sure that hard work will pay off?

Main topics:

🔸Cross-border Payments: which methods can boost your sales?

🔸B2B & B2C E-commerce - Retail and FMCG: Challenges and Lessons

🔸Online shops that inspire: local and international

🚀 Don't miss our Best in class workshops!

NEW! Unlock the Power of eCommerce with Our Exclusive Agency Partner Package!

Are you a smaller eCommerce agency with big ambitions but limited resources? Don't miss out on this opportunity! Introducing our specially crafted Agency Partner Package, designed exclusively for budget-conscious agencies like yours.

What's Included:

Four (4) Full Access Tickets: Bring your partner/colleague and also invite 2 clients for an immersive experience at ecomTEAM. Learn from industry leaders, gain insights from top experts, and network with like-minded professionals.
Digital Expo Area Page: Showcase your agency's potential to a global audience! Our Agency Partner Package comes with a dedicated digital expo area page, where you can exhibit your services, products, and success stories to potential clients and partners.

Why Choose the Agency Partner Package?

✔Cost-Effective: Get more value for your investment with four tickets bundled together at an unbeatable price.
✔Networking Opportunities: Forge valuable connections with industry influencers, potential clients, and strategic partners.
✔Knowledge & Insights: Stay ahead of the game with access to cutting-edge trends, technology, and strategies driving ecommerce success.
✔Seize this chance to elevate your agency's growth and reputation within the ecommerce community. Limited packages available, so act fast!

Secure your Agency Partner Package today and embark on a transformative journey in the world of ecommerce. Reserve your spot now by visiting the tickets page or contact us at [email protected]. Don't let this opportunity slip away – we can't wait to see you at the event!

Previous editions of ecomTEAM: 2022 / 2021 /

Attend for free

SIGN UP FOR FREE and watch the ecomTEAM conference Live Streaming!
and get all the perks of our premium virtual platform:

Watch the event in the Livestream Area
Visit partners' virtual booths in the Expo Area
Comment or raise questions to our speakers in the public chat
Exchange virtual business cards and continue networking via email
Chat with other attendees in the Networking Area or setup video calls in the Social Lounge

⚡Choose the Free ticket on out tickets page HERE.

Speakers

Wijnand Jongen

Co-founder & President

Ecommerce Europe

Filip Susfał

Business Development Specialist

Allegro

George Bondar

NiM eCommerce Manager

Nestlé România

See all speakers

09:00 - 10:00

💬 Welcome to the first day of ecomTEAM!

10:00 - 10:30

🌏 Going international: What market fits your business model?

Wijnand Jongen
Wijnand Jongen
Co-founder & President @ Ecommerce Europe
Wijnand Jongen has been an essential part of Ecommerce Europe since its foundation in 2012. Mr. Jongen is one of the co-founders of the European digital e-commerce Association, Chairman of its Executive Committee and member of the Board of Directors. He brings a wealth of knowledge and experience in retail and e-commerce. Mr. Jongen has been working in the e-commerce industry since 1995, first as a co-founder and CEO of the virtual shopping comparison site Macropolis. He founded the Dutch e-commerce association Thuiswinkel.org, of which he has been CEO since 2000. He is a member of the Strategic Committee of FIRA, a global alliance of retail industry associations based in Washington DC. He is the bestselling author of the book 'The End of Online Shopping: the future of Retail in an always connected world', translated into 10 languages and released in some 20+ countries. Wijnand attended the University of Amsterdam, as well as the Randolph-Macon College and Averett University in the United States. He earned his Master of Business Administration (MBA) at Averett University (1993) and a doctoral degree in Educational Studies at the University of Amsterdam (1986). His work has guided him through several sales, consultancy and management positions in the Netherlands and the United States.
Cristi Movilă
Cristi Movilă
Președinte ARMO și Eastern Europe General Manager & EMEA Sales Leader @ VTEX
Cristi Movilă este președintele ARMO, asociație ce reunește cele mai importante companii din sectorului de comerț electronic românesc, membră a Ecommerce Europe, rețea de asociații ce acționează la Bruxelles ca voce unitară a sectorului comerțului electronic din Europa. El are peste 14 ani de experiență în industria de comerț.

10:30 - 11:30

📌 Session 1: e-commerce Logistics: winning strategies for your online shop

Cornel Morcov
Cornel Morcov
Chief Commercial Officer @ FAN Courier
Cornel Morcov este Chief Commercial Officer FAN Courier, liderul pieței de curierat în România. S-a alăturat companiei în anul 2007 și a avut ca prim rol dezvoltarea serviciilor internaționale ale companiei. De asemenea, a gestionat implementarea Eurocargo, serviciul de intermediere transport – casă de expediții – oferind astfel posibilitatea clienților să transporte nu doar plicuri și colete, ci și mărfuri de dimensiuni mai mari pe cale rutieră, aeriană sau maritimă. În prezent, Cornel Morcov coordonează activitățile comerciale ale FAN Courier și este responsabil cu stabilirea și implementarea strategiei comerciale, conduce filiala din Bulgaria a companiei și gestionează relația cu partenerii internaționali.
Andrei Băjenaru
Andrei Băjenaru
Sales Director @ Sameday
Mihai Pătrașcu
Mihai Pătrașcu
CEO @ evoMAG
Florin Toma
Florin Toma
Ecommerce Manager @ DHL Express Romania
Florin Toma s-a alăturat acum aproape 8 ani în echipa DHL Express, deservind inițial clienți globali si clienți locali de tip Key Account, iar de aproape 5 ani a preluat departamentul de E-Commerce din cadrul DHL Express România, ajutând astfel magazinele online din țară să își dezvolte afacerile la nivel internațional, pe piețele din întreaga lume.Alături de expertiza DHL Express, Florin este în slujba clienților care vor sa se dezvolte la nivel global și care vor să crească încă de la început, oferindu-le cele mai bune informații și soluții pentru tot ceea ce înseamnă prezența internațională.Florin crede foarte mult în extinderea magazinelor online din România peste hotare și încurajează antreprenorii din țara sa “cucereasca” piețele mature din afara granițelor, acolo regasindu-se adevaratul potential de business online.
Roxana Babatie
Roxana Babatie
Head of Major Account @ Cargus
Roxana Babatie s-a alăturat echipei Cargus în poziția de Head of Major Account, la începutul acestui an. Din acest rol, Roxana coordonează portofoliul de companii mari, acoperind o arie amplă de industrii. Roxana are o experiență bogată în industria de logistică și curierat, a activat timp de 15 ani în DHL, unde, din rolul de Area Sales Manager, a coordonat echipa de vânzări din zona de sud-est a României, inclusiv București. Roxana Babatie joined the Cargus team as Head of Major Account at the beginning of this year. In this role, Roxana coordinates the portfolio of large companies, covering a wide range of industries. Roxana has a rich experience in the courier industry, she worked for 15 years in DHL, where she coordinated the sales team from the south-eastern area of Romania, including Bucharest, as Area Sales Manager.

11:30 - 11:50

☕ Networking Break

11:50 - 12:35

📌Session 2: SaaS e-commerce platforms & Marketplaces: pros and cons and how to differentiate yourself

Andrei-Ștefan Gheorghe
Andrei-Ștefan Gheorghe
Chief Marketing Officer @ Doraly.ro
Natalia Dina
Natalia Dina
Country Manager Romania @ Liki24
Silvia Poroșnicu CMO @ Infinity.ro
Silvia Poroșnicu CMO @ Infinity.ro
@ Maratonul Interviurilor din eCommerce
Oana Antohe
Oana Antohe
Seller Growth Marketplace Director @ eMAG
Numbers, People and Processes - these are the key factors in every business decision for Oana. She’s been applying them in the 8+ years of experience in FMCG, out of which 2 as Trade Marketing Manager, as well as in the Seller Performance department in eMAG Marketplace, which Oana joined in 2016. She’s built the department from the ground up, coordinating business and product teams and is determined to offer a safe and supporting environment for eMAG Marketplace partners, enabling them to grow their business with a client-oriented approach. She believes in building sustainable businesses, basing your decisions on facts and using technology to your advantage.

12:35 - 13:20

📌 Session 3: SaaS e-commerce platforms & Marketplaces: pros and cons and how to differentiate yourself

Cătălin Bordei
Cătălin Bordei
Managing Partner @ Innobyte
Catalin Bordei is a results-driven Entrepreneur and Managing Partner at Innobyte, leader in the digital commerce market. With over 16 years of eCommerce, software development, digital marketing, telco and retail, he has been involved in dozens of successfully launched projects in all their stages, from idea to planning, development, testing and optimization. At Innobyte, Catalin is passionate and committed to helping their clients launch, scale and grow a successful eCommerce platform.
Cristian Bolocan
Cristian Bolocan
Head of SEO & Partner @ Limitless Agency
Monica Ciolanel
Monica Ciolanel
Marketplace Director @ Altex Romania

13:20 - 13:35

💻 Competitive Edge Through Data

Sabin Belușică
Sabin Belușică
Performance Lead @ Httpool by Aleph
Sabin are peste 9 ani de experienta in marketing si se simte in elementul sau fie ca vorbeste despre ATL sau transformare digitala. In timpul carierei sale a ajutat atat firme mici locale cat si branduri internationale sa isi descopere potentialul digital pe platforme precum Criteo, Meta, Reddit, Twitter, TikTok si Snapchat. In present, Sabin lucreaza cu advertiseri de pe piata locala si internationala, ajutandu-i sa isi defineasca directiile strategice pentru o dezvoltare armonioasa in mediul online.

13:35 - 14:35

📌 Romanian online shops that inspire

Laura Țeposu
Laura Țeposu
CEO @ Libris.ro
Tudor Ciumara
Tudor Ciumara
Managing Partner @ Empria
Alex Burghelia
Alex Burghelia
Cofondator @ Flip.ro
Robert Trandafir
Robert Trandafir
Manager & Co-founder @ Gun Media
With over 10 years of online experience, Robert Trandafir creates online marketing strategies for the top clients of the agency that he represents, coordinates the SEO team and is responsible for the development of the Gun Media team. Gun Media is a performance-focused online marketing agency, specializing in PPC, SEO & Social Media, with a portfolio of over 75 active clients and a current team of 12 people. Over the years, Robert has contributed directly to the development of over 100 online projects on various niches (eg Cupio, Ferratum Money, Veltravel, Secom, Gift Solution, Dpap, Metro, WorldClass), but mostly he enjoys finding solutions for online stores that want to overcome the start-up phase and become important players on their niche.
Cristian David
Cristian David
Fondator & CEO @ Klap

14:35 - 15:35

🥧 Networking Lunch

15:35 - 16:35

👉 Workshop - Exploring e-commerce Growth Strategies with GA4

Bogdan Zaharia
Bogdan Zaharia
Founder @ Data Revolt

Workshop designed to unlock the full potential of your ecommerce business by leveraging insights from GA4. During the workshop, you will learn how to apply growth strategies to fuel your online sales and drive sustainable growth with data analysis, audience management and data visualization techniques for each stage of the digital analytics maturity model.

19:30 - 23:30

🥂 ecomPARTY @Times Pub Brașov

🍸Toți participanții sunt invitați joi seara, pe 21 Sept, la ecomPARTY de la ora 19.30, la Times Pub Brașov!

Adresa este Bulevardul Eroilor 17, clădirea Modarom.

09:00 - 10:00

💬 Welcome to the second day of ecomTEAM!

10:00 - 10:20

💻 Allegro presentation: Europe's growth engine: how to conquer the CEE market

Filip Susfał
Filip Susfał
Business Development Specialist @ Allegro
Filip is a skilled Business Development Specialist who specializes in working with international merchants and brand representatives. He has become recognized for his exceptional communication skills, which allow him to effectively communicate with partners from diverse environments and backgrounds. As a team player, Filip is committed to working collaboratively with cross-functional teams to achieve organizational goals. He is an open-minded individual who is always looking for new ways to improve and streamline business operations.

10:20 - 10:35

💻 Expanding your business in Asia: How can Hong Kong be your gateway to major markets

Roxana Maricutu
Roxana Maricutu
Deputy Head of Investment Promotion @ InvestHK
Roxana Maricutu is Deputy Head of Investment Promotion at InvestHK, the department of the Hong Kong government responsible for attracting and retaining Foreign Investment into Hong Kong. At InvestHK Brussels we support and guide companies – from startups to multinationals - from 12 European countries set up in Hong Kong (Romania, Bulgaria, Croatia, Greece, Cyprus, Malta, Spain, Portugal, Ireland, Belgium, The Netherlands, and Luxembourg), often using HK as a gateway to China and the rest of Asia. We provide information about the developments in different sectors, cost models, regulations, etc. and make business contacts for client companies and all services are free, customized and confidential. We have also supported many European companies who wanted to develop their Ecommerce strategy for HK-China. Prior to joining InvestHK, Roxana's career experience spans roles at the crossroads of marketing, sales, project and management in national or European companies. Core principles including passion, integrity, professionalism, customer service, business friendliness, responsiveness, collaboration, and innovation have driven and been applied throughout more than 18 years of experience in marketing, project management, sales, and management."

10:35 - 11:35

💳 Digital Payments: boost your sales local and cross-border

Augustin Dobre
Augustin Dobre
CEO @ Twispay
Augustin Dobre este CEO al Capital Financial Services, companie care operează prin brandul Twispay, prima instituție emitentă de monedă electronică, licențiată de către Banca Națională a României, în 2013. Membru principal al schemelor de plată Visa și Mastercard, brandul Twispay oferă servicii de procesare de plăți. Compania este, de asemenea, autorizată să deschidă și să opereze conturi și să emită carduri, pe teritoriul Spațiului Economic European. Augustin are o experiență de peste 15 ani în industria financiară, în care a ocupat, de-a lungul timpului, diferite poziții profesionale, inclusiv cea de Director al Direcției de Acceptare Carduri, în cadrul Alpha Bank. În prezent, Augustin este unul dintre oamenii activi pe piața locală / regională de fintech, unde a susținut dezvoltarea domeniului de plăți, ca membru al APERO (Asociația de Plăți Electronice din România). Cu o experiență puternică în IT, operațiuni, risc, conformitate, contabilitate și vânzări, Augustin crede cu adevărat că inovația și inteligența artificială vor fi catalizatorii domeniului financiar.
Daniel Turbatu
Daniel Turbatu
Country Manager Romania @ Paysera
Daniel Turbatu este Country Manager Romania al Paysera, prima institutie emitenta de moneda electronica licentiata de Banca Centrala a Lituaniei in anul 2012, si cel mai important procesator de plati din zona statelor baltice. Paysera oferă clientilor persoane juridice cont multivaluta cu IBAN-uri individuale in EURO, RON, BGN, HUF, soluții de procesare plati prin OpenBanking, sistem de bilete self-service si multe altele. Daniel are peste 18 ani de experiență în sectorul financiar-bancar, din care mai mult de 8 ani în calitate de Manager in unități bancare de top din România. Viziunea sa asupra viitorului sectorului financiar l-a determinat să părăsească sistemul bancar tradițional și l-a condus în zona fintech, unde, folosindu-si abilitățile antreprenoriale și experiența sa, a reușit să implementeze cu succes diverse proiecte inovatoare.
Loredana Pipoș-Lupescu
Loredana Pipoș-Lupescu
Commercial Director @ Revo Technologies
Cu experienta de aproape un deceniu in vanzari, in industrii precum Fintech, Turism si FMCG, Loredana este responsabila de identificarea oportunitatilor de parteneriat, construirea de parteneriate strategice, analiza pietei pentru a configura si oferi un serviciu adaptat atat nevoilor partenerilor, cat si consumatorilor, precum si gestionarea modificarilor infrastructurii tehnice si comerciale pentru a ramane lideri de piata pe segmentul BNPL.
Cristian Lia
Cristian Lia
Director Dezvoltare Carduri @ ING Bank România
Mihai Crîngașu
Mihai Crîngașu
Senior Partner Success Manager @ TBI Bank

11:35 - 11:55

☕ Networking Break

11:55 - 12:55

📌 B2B & B2C e-commerce - Retail and FMCG: Challenges and Lessons

George Bondar
George Bondar
NiM eCommerce Manager @ Nestlé România
Eduard Metea
Eduard Metea
Ecommerce Manager @ L’Oreal
Constantin Căpănoaia
Constantin Căpănoaia
Ecommerce & Digital Director @ La Fantana
Alin Truscă
Alin Truscă
Fondator și CEO @ EVOhoreca
Cătălin Emilian
Cătălin Emilian
Country Manager RO & BG @ RTB House
Cu o experiență de 18 ani în online marketing Cătălin este responsabil din 2014 cu operațiunile RTB House în România. Începând cu 2016 coordonează și activitățile RTB House în Bulgaria. Anterior Cătălin a fost timp de 7 ani Country Manager Gemius unde a dezvoltat de la zero operațiunile companiei în România și Republica Moldova.

12:55 - 13:55

📌 Romanian online shops that inspire

Raluca Haulică
Raluca Haulică
Fondatoare @ Alura.ro
Laura Sardescu
Laura Sardescu
Confondator @ Neakaisa.ro
Răzvan Munteanu
Răzvan Munteanu
General Manager @ pfarma.ro - farmacie online autorizată
Cosmin Costea
Cosmin Costea
VP of Sales CEE @ theMarketer
Aura Oprea
Aura Oprea
Local Business Owner @ Chocolissimo România

14:00 - 15:00

🥧 Networking Lunch

15:00 - 16:00

👉 Workshop - How To Increase Customer Lifetime Value in eCommerce using CVO

Valentin Radu
Valentin Radu
CEO & Founder @ Omniconvert
Before anything else — Valentin Radu is a perseverent experimenter. He has gone through various jobs, companies, and entrepreneurial ventures before identifying customers' real needs and defining the perfect go-to-market strategy. Nowadays, he is a Customer Value Optimization evangelist and international speaker, defining a new category and helping retailers grow. In this video you can learn from him what CVO means: https://youtu.be/TE-dyZLNXFE Valentin is the CEO & Founder of Omniconvert. He leverages his industry expertise at Omniconvert — his SaaS company that provides growth solutions to mid-size eCommerce websites looking to become customer-centric. Omniconvert helps eCommerce companies find hidden gems in their data, improve Customer Lifetime Value and Customer Retention & deliver personalized customer experiences across all channels. Omniconvert is being used by hundreds of eCommerce companies and agencies worldwide, like Avon, Orange, WWF, Tempur Sealy, Whirlpool, and many more. 🔥🔥 Workshop 22 Sept Valentin Radu , Omniconvert - How To Increase Customer Lifetime Value in eCommerce using CVO Acquisition costs are rising. The competition is getting higher in the eCommerce landscape. Many companies find that their business model is not that lucrative anymore. So, they wake up to the new reality: it's vital to extract more value from the existing customers. So, they try to monitor & improve customer lifetime value. The cruel reality is that they don’t have the resources & know-how to care for all their customers: not all of them are created equal. And here's where the need for a method that actually helps improve the lifetime value. After more than a decade spent helping companies optimize and improve the CLV, I have created a tested and proven methodology to achieve it: CVO - customer value optimization. In this talk, I will provide actionable insights about the 7 dominant numbers in eCommerce, the growth formula, how to leverage RFM segments, and the 5 types of CVO campaigns.

Deep dive into actionable insights about the 7 dominant numbers in eCommerce, the growth formula, how to leverage RFM segments, and the 5 types of CVO campaigns.

Be a part of ecomTEAM!

ecomTEAM is aimed at online stores and those who want to expand into e-commerce, service providers (processors, banks, customer service), logistics and marketing specialists, as well as manufacturers.

The ecomTEAM conference and workshops stand out through top speakers and content addressed to companies that want to evolve and quickly implement the latest tools and trends in the field.