🍵Registration & Welcome Coffee
👨⚕️ Google Ads Secrets: A scientist’s approach to PPC optimisation
Igor Ivitskiy
Igor Ivitsky, Ph.D., is a renowned Google Ads expert who has been applying advanced mathematical models to optimize PPC campaigns since 2006.
Named “Europe’s Best PPC Speaker” by Adworld Experience, he brings over 18 years of experience and unique insights to the world of digital advertising.
As a professional educator, he has empowered over 4,000 entrepreneurs to increase their sales, and his clients collectively generate $50 million in profit from Google Ads each month.
💡Responsible Innovation, Responsible Innovators
Reggie Townsend
🔋 Sessions Future-Proof Marketing: Strategies for the AI era
Artificial intelligence is rapidly changing how we approach digital marketing. From performance campaigns to organic growth, automation and advanced algorithms are reshaping every stage.
In the first part, we will discuss how brands can build authentic campaigns that connect emotionally and stay relevant for people, even in an automated environment. In the second part, we will look at how organic growth strategies need to adapt in an AI-driven search era, where relevance and trust matter more than ever.
This session will deliver practical ideas and solutions for e-commerce players who want to combine human creativity with technology, to stay competitive and build long-lasting customer relationships.
🤝 Real Connections: Crafting Authentic Campaigns in an AI era
Cătălin Emilian
Dragoș Smeu
Daniela Fercalo
📈 Rethinking Growth in the AI-First Search Era
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Radu Mărcușu
CEO
@
Upswing
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Marius Petrache
CEO
@
Marcoser
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Ștefan Chiriacescu
CEO
@
eCommerce Today
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Costinel Ilie
Partener Manager
@
Vexio
Artificial intelligence is rapidly changing how we approach digital marketing. From performance campaigns to organic growth, automation and advanced algorithms are reshaping every stage.
In the first part, we will discuss how brands can build authentic campaigns that connect emotionally and stay relevant for people, even in an automated environment. In the second part, we will look at how organic growth strategies need to adapt in an AI-driven search era, where relevance and trust matter more than ever.
This session will deliver practical ideas and solutions for e-commerce players who want to combine human creativity with technology, to stay competitive and build long-lasting customer relationships.
🎤 Key Speech
Bogdan Chiriță
🌍 Winning Across Borders: Strategies for International eCommerce Growth
Cross-border expansion creates major growth opportunities, allowing brands to reach new markets and customers. This session will start with an overview of the e-commerce ecosystem in the Balkans, highlighting consumer trends, regional behaviors, and development potential.
Next, we’ll explore practical solutions for building scalable logistics to support efficient multi-market expansion. Finally, we will discuss how IT platforms can accelerate international growth by streamlining processes, expanding networks, and improving the customer experience.
This session is aimed at e-commerce players who want to seize these opportunities and build a strong, sustainable business beyond borders.
💯 Understanding e-commerce in the region: eCommerce Realities and Opportunities in the Balkans and beyond
Biser Krastev
Nikola Ilchev
Zoltan Ormos
Marcin Pondo
Marie Hejlova
🚚 Key strategies to build your logistics
Mihai Pătrașcu
Cornel Morcov
Gabriel Iliescu
⚡ The Growth Engine: Platforms that Move You Forward
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Cătălin Gealapu
Country Head
@
base.
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Mihai Lupașcu
Selection Growth Senior Director
@
eMAG Marketplace
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Cristian Lia
Director Dezvoltare Carduri
@
ING Bank Romania
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Andrei Berghian
Head of Sales and Product Development
@
Blik Romania
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Horia Grozea
Director Online & Mobile Payments
@
NETOPIA Payments
Cross-border expansion creates major growth opportunities, allowing brands to reach new markets and customers. This session will start with an overview of the e-commerce ecosystem in the Balkans, highlighting consumer trends, regional behaviors, and development potential.
Next, we’ll explore practical solutions for building scalable logistics to support efficient multi-market expansion. Finally, we will discuss how IT platforms can accelerate international growth by streamlining processes, expanding networks, and improving the customer experience.
This session is aimed at e-commerce players who want to seize these opportunities and build a strong, sustainable business beyond borders.
🤖 Connecting with your customers: Human touch versus Chatbot approach
Mihai Nica
Alin Vlad
Laura Sardescu
Hunor Kovacs
🤝 Crowd Work: Let's Build Together an AI Agent for Your Business at ecomTEAM
Cristi Movilă
The format features a debate centered on the main challenges faced by small and medium-sized online retailers in Romania. These challenges were gathered through the ecomTEAM Challenges initiative, which collected input from dozens of online shops on the key topics they would like to see addressed on the ecomTEAM stage.
The session will include both online retailers and relevant industry experts on stage, working together to discuss and analyze these needs. It is designed to be highly interactive, encouraging audience participation both in finding solutions to the cases presented and in surfacing additional challenges worth exploring.
🥗 ecomLUNCH
🪩 ecomPARTY
🍵Registration & Welcome Coffee
💥 eCommerce Under Pressure: Competition and Compliance in the EU
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Ana-Maria Corugă
Managing Partner
@
Corugă & Prodescu
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Vlad Vîță
Policy Advisor
@
Ecommerce Europe
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Cristian Pelivan
Executive Director
@
Asociația Română a Magazinelor Online
New European regulations, such as the Digital Services Act and the Digital Markets Act, along with increasing competitive pressure, are transforming the way online retailers operate. This session will explore the impact of these frameworks on digital commerce, how they shape business strategies, and how retailers can stay competitive in a constantly evolving environment.
Participants will gain practical insights on managing compliance, reducing risks, and turning regulatory alignment into a competitive advantage.
🤝 How National Authorities View and Shape the eCommerce Ecosystem
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Cosmin Neculiță
Inspector Șef Serviciu Antifraudă Direcția Comerț Electronic DGAF
@
ANAF
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Dr. Dan-Virgil Pascu
Vicepreședinte
@
Consiliul Concurentei
Online commerce has a significant impact on local communities, and public authorities play an increasingly active role in shaping this ecosystem. From taxation rules and consumer protection to support for digital transformation, local administrations directly influence the growth of regional e-commerce.
This session aims to share insights from local authorities on how they see the evolution of online commerce, what measures can support entrepreneurs, and what expectations they have from e-commerce operators to help build a balanced and sustainable environment.
🛒 e-Grocery in Romania: Trends and Opportunities
Alexandra Dinovici
⭐ (Crowd Work) Sessions Building together with ecomTEAM Marathon: Retailer Reality Check: What It’s Like to Grow an Online Business Today
The format features a debate centered on the main challenges faced by small and medium-sized online retailers in Romania. These challenges were gathered through the ecomTEAM Challenges initiative, which collected input from dozens of online shops on the key topics they would like to see addressed on the ecomTEAM stage.
The session will include both online retailers and relevant industry experts on stage, working together to discuss and analyze these needs. It is designed to be highly interactive, encouraging audience participation both in finding solutions to the cases presented and in surfacing additional challenges worth exploring.
Ilie Pană
Ioan Dumitru
Tudor Ciumara
🤝(Crowd Work) Session 2
Oana Pascu
Laura Țeposu
Dragoș Vlădilă
🍝 ecomLUNCH
Brace yourselves for the 15th edition of ecomTEAM, taking place on September 18th and 19th, 2025—one of the biggest e-commerce events in the region, hosted in Brașov, the heart of Romania. Known as Romania's e-commerce team building, this event goes beyond inspiring idea-sharing sessions that spark fresh insights. There's also plenty of time for quality networking—whether it’s between sessions, in the Expo Area, or at the famous ecomParty!
Year after year, we host over 50 specialists who take the stage at our event and participate in the editorial projects we run during the conference. One standout project is the E-commerce Interview Marathon, which in 2025 reaches its 3rd edition. This time, we’re introducing an updated format that highlights case studies and debates. Of course, we’re also keeping the popular one-on-one sessions with online store representatives, giving us a closer look at their strategies and future plans.
Whether you’re a seasoned industry leader or just starting your e-commerce journey, this event is your chance to dive into the latest trends, exchange ideas, and connect with like-minded people from different countries.
From essential logistics for going global to digital marketing strategies that boost sales, ecomTEAM covers all the must-know topics for online stores. Sign up to stay updated on our latest speaker announcements, session details, and trending themes. Don’t forget to follow us on LinkedIn for regular updates and fresh insights!
See who's been with us throughout 15 years of ecomTEAM!
Previous editions of ecomTEAM: 2024 / 2023 / 2022 / 2021
Keep up to date with all the relevant eCommerce news
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This event is strictly In Person and will not be fully broadcast online. If you want to join us, please go through the registration page and choose the ticket to the event. Thank you!