Cristina Dioancă

Senior Ecommerce Manager KFC, Pizza Hut & Taco Bell Romania

With more than 12 years of expertise in digital marketing, communications, media planning, and project management, Cristina plays a pivotal role in driving the digital transformation and growth at Sphera Franchise Group. She successfully managed integrated communication campaigns and spearheaded the development of digital platforms for renowned brands like KFC, Pizza Hut, and Taco Bell. Her efforts have been instrumental in scaling eCommerce, loyalty, and CRM platforms, helping the three brands enhance customer engagement and achieve sustained success.