It is clear that it is increasingly difficult to perform in e-commerce relying only on the local market. The immense investments made by logistics industry players in delivery infrastructure are an invitation to scale your business internationally.

Why follow this panel? The invited professionals come with concrete figures and recommendations on the following topics:

1. What are the preferred delivery methods depending on the country you plan to expand into.

2. What are the elements you need to put in place before expanding internationally.

3. How to optimize your fulfillment area to stay competitive.

4. What happens with local and international delivery costs.

5. Which countries send the most parcels to Romania and the countries to which local players send the most.

6. Cash on delivery: how it evolves and what online stores need to learn from this preference.

• Explore the Evolution of SEO: Understand how Search Generative Experience (SGE) and Product Grid technology are redefining traditional SEO practices.
• Global Impact: Examine the influence of SGE and Product Grid in major markets, particularly the U.S. and Europe, and how they shape online search behavior.
• Opportunities for Growth: Learn how businesses can leverage these new tools to enhance visibility and performance in competitive landscapes.
• SEO Best Practices for the Future: Discover actionable strategies to adapt and stay ahead as these technologies become more mainstream.
• Case Studies and Trends: Dive into real-world examples of successful implementation of SGE and Product Grid in various industries.

This overview will set the stage for a forward-thinking, practical presentation on SEO’s future.

Advertising costs continue to rise, and 2024 has brought more aggressiveness from Asian players in the battle for user attention. Additionally, we have four rounds of elections that come with their own online promotion campaigns, putting further pressure on the budgets of e-commerce players.

On the other hand, the automation of processes is no longer a luxury only affordable to major players. Solutions based on the latest technologies have become increasingly accessible and already make a difference in the competitiveness of online players.

However, how do we choose the right solutions when everybody promises to change our business with the help of Artificial Intelligence? Also, it is important to understand how to integrate these technologies in a way that is relevant to our customers as well as to the members of the organization.

Why follow these sessions? Our guests come with strategies and concrete figures on the following topics:

- The latest technologies that make a difference: how to choose the right solutions

- Online store audit: when to do it and what are the most severe problems you might have

- How to put Artificial Intelligence to work: how to prepare your infrastructure and organization for proper adoption

- Personalizing the experience: tools that make the user have a pleasant experience

- The latest technologies that make a difference: how to choose the right solutions

- Online store audit: when to do it and what are the most severe problems you might have

- How to put Artificial Intelligence to work: how to prepare your infrastructure and organization for proper adoption

- Personalizing the experience: tools that make the user have a pleasant experience

We know how important networking is, which is why we are working hard to create as many networking opportunities as possible. Would you like to have a one-to-one session with the ecomTEAM speakers? We put at your disposal all the means we have to make this meeting possible. 

Discover the functionalities of the IC Events platform that gives you the possibility to schedule a meeting with the speakers present or with other participants registered on the platform. In addition to the platform functionalities, we prepare a special area in the venue for the one-to-one meetings. 

Times Brașov, Bulevardul Eroilor 17

The legislative changes at the European Union level, whether we talk about those already in effect, such as the Digital Markets Act, or those being discussed as necessary and in preparation, such as a measure to create fair competition conditions, influence the direction of online commerce.

They also influence how local authorities treat and evolve online commerce, which is why we bring to the same table representatives of public administration, industry associations, and legal professionals.

Why follow this panel? The main discussions will focus on the following topics:

1. Legislative changes at the EU and local level that have most impacted the e-commerce industry.

2. The impact of Asian platforms like Shein and Temu on the local market: do we have fair competition conditions?

3. The public administration's vision on online commerce: how we manage to have a public-private partnership that helps the industry's development

A session that combines the inspiration offered by e-commerce entrepreneurs with the recommendations of specialists in the financial industry. Whether we talk about Buy Now Pay Later, Open Banking, or simple card payment, these tools grow year by year and can be transformed into consumer loyalty tools.

Why follow these sessions? Entrepreneurs, e-commerce managers, and payment specialists will talk about:

1. Customer retention is important, but what about employee retention?

2. The mistakes that make us stronger: what we learned from the failures we went through as entrepreneurs

3. How to transform payment tools into loyalty tools

4. What are the payment trends in Romania and the region