Monica Cadogan, CEO and co-founder of Vivre, began her entrepreneurial career in consulting at the age of 23. She went through various businesses, from selling ice cream, to organizing training courses and to the family business in the field of construction and real estate development. The idea of an online retailer appeared at the end of 2011, and in April 2012 Vivre was already established, one of the first exclusively online home & deco stores in Romania. Enthusiasm, thorough training and teaming helped the business grow into a new niche, at the beginning of e-commerce in Romania. Today, almost 9 years after its launch, Vivre is the leading online retailer in the home & deco industry in Central and Eastern Europe, led by the founding team and in the initial decision-making structure.