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CEO & Founder Omniconvert
Before anything else — Valentin Radu is a perseverent experimenter.
He has gone through various jobs, companies, and entrepreneurial ventures before identifying customers' real needs and defining the perfect go-to-market strategy.
Nowadays, he is a Customer Value Optimization evangelist and international speaker, defining a new category and helping retailers grow. In this video you can learn from him what CVO means: https://youtu.be/TE-dyZLNXFE
Valentin is the CEO & Founder of Omniconvert. He leverages his industry expertise at Omniconvert — his SaaS company that provides growth solutions to mid-size eCommerce websites looking to become customer-centric. Omniconvert helps eCommerce companies find hidden gems in their data, improve Customer Lifetime Value and Customer Retention & deliver personalized customer experiences across all channels.
Omniconvert is being used by hundreds of eCommerce companies and agencies worldwide, like Avon, Orange, WWF, Tempur Sealy, Whirlpool, and many more.
🔥🔥Workshop 22 Sept Valentin Radu, Omniconvert - How To Increase Customer Lifetime Value in eCommerce using CVO
Acquisition costs are rising.
The competition is getting higher in the eCommerce landscape.
Many companies find that their business model is not that lucrative anymore.
So, they wake up to the new reality: it's vital to extract more value from the existing customers.
So, they try to monitor & improve customer lifetime value.
The cruel reality is that they don’t have the resources & know-how to care for all their customers: not all of them are created equal.
And here's where the need for a method that actually helps improve the lifetime value.
After more than a decade spent helping companies optimize and improve the CLV, I have created a tested and proven methodology to achieve it: CVO - customer value optimization.
In this talk, I will provide actionable insights about the 7 dominant numbers in eCommerce, the growth formula, how to leverage RFM segments, and the 5 types of CVO campaigns.