MENU
CLOSEX
CLOSEX
Host an event

Host a new event

See the basics of IC Events in our short tutorial here.

Get Started
01
November
09:00 - 09:30

Fireside Chat  🔥Opening Speech & Fireside chat

09:30 - 10:45

Panel  🚩 Building loyal audiences: ways to keep your customers forever and ever

10:45 - 11:05

Networking  Networking break

11:05 - 11:30

Case Study  Euromonitor International - The Romanian Retail Market: What Has Changed Over the Last 10 Years

While going through an extended period of growth and transformations, the past few years also showed retailers and FMCG companies’ high adaptability and resilience in turbulent times. Tracking retailing’s evolution from then to now, this presentation includes an overview of the last 10 years in the industry, analysing among others, how online shopping is gaining ground or what are the latest changes in customers’ shopping habits. Through the voice of industry experts we identify which are the short and long-term drivers and strategic priorities to remain competitive.

11:30 - 12:15

Panel  🚩 How to fuel your shopping drive

12:15 - 12:55

Panel  🚩 Retail spaces sessions: how prices are made

12:55 - 13:35

Panel  🚩 Retail Spaces Sessions: how to optimize delivery process

13:35 - 13:55

Networking  Networking Break

13:55 - 14:45

Panel  🚩 Being sustainable: an option or a must?

14:45 - 15:45

Networking  Networking Lunch

15:45 - 16:45

Workshop  📌 Workshop eMAG


Attend this workshop

Brought to you by:
15:45 - 16:45

Workshop  📌 Shopping Ads for Retail in 2022

In ecommerce, some studies, as well as an analysis of Optimized's retail customer accounts, show that 70-80% of the advertising budget is directed to #shoppingads campaigns.

The ads of this type of campaigns offer a visual experience to the user (they include the picture, the price, the title of the product and the possibility to make comparisons).

To do well with these types of campaigns in an increasingly competitive market, Shopping campaigns need:

-the right product segmentation strategy (bestsellers, stock liquidations, etc.)

-the right bidding strategy

-product feed optimization

In the context of launching the new Google Ads Performance Max campaign type, things change even more. For some players not necessarily for the better.

In this workshop I will address practical ways to optimize Shopping campaigns this autumn, supported by several case studies from experience.


Attend this workshop


Brought to you by:
02
November
09:00 - 09:30

Fireside Chat  🔥Opening Speech & Fireside Chat

09:30 - 10:30

Panel  🚩 Black Friday 2022: What to expect from this year's edition

10:30 - 10:50

Networking  Networking break

10:50 - 11:00

🚩 Presentation - Transforming Retail

11:00 - 11:45

Panel  🚩 Digital Marketing Sessions: campaigns that truly understand the customer and his needs

11:45 - 12:30

Panel  🚩 Digital Marketing Sessions: Tools that empower your brand

12:30 - 12:50

Networking  Networking Break

12:50 - 13:35

Panel  🚩Innovate in retail Sessions: How to build a customer-focused organization

13:35 - 13:50

🚩 Customer Lifetime Value: KPI-ul ignorat de retailerii cărora le place să piardă clienți

13:50 - 14:35

Panel  🚩Innovate in retail Sessions: How to thrive in the e-commerce space

14:35 - 15:20

Networking  Networking Lunch

15:20 - 16:20

Workshop  📌 Google Analytics 4 – friend or foe? Introduction to Google Analytics 4

  1. What's new and why is more useful than the current version?
  2. GA4 property settings: from Admin settings to implementing events and defining audiences.
  3. Standard reports and customization options.
  4. Custom reports in GA4


Attend this workshop

Brought to you by:
15:20 - 16:20

Workshop  📌 First steps and growth opportunities in eCommerce for brands with brick and mortar retail stores

  1. To eCommerce or not to eCommerce? Is online sales a good strategy for your brand?
  2. What are your best options to have an eCommerce up & running and what you should take into consideration 
  3. Make your offline and online properties work in synergy as to assist your customer in his buying journey. 
  4. How to split your marketing budget in the first year? What ROI should you expect?
  5. Case study of DWF clients that expanded from offline to online and vice-versa. 


Attend this workshop

Brought to you by:

The 10th edition of Retail Arena brings, once again, two days of discussions about changes in the industry and the future of the field. Influenced by the online commerce landscape and the rapid digitization during the recent months, but also by the free spaces on the market, ready for the expansion of large companies, many businesses are rapidly adopting new services and technologies.

 

Key speeches, market studies, exciting discussion panels & advanced workshops are all part of the retailArena experience.

 

retailArena celebrates its tenth anniversary in 2022, that is why, during the event we will bring on stage specialists in retail, FMCG, logistics and e-commerce with more than ten years of experience on the Romanian market, from whom we will find out in which direction the country's economy is heading, what challenges need taken seriously now and what are the future trends. New brands will surprise us with innovative business concepts and niches that they choose to explore.

 

For two days we will discuss the strategies of these companies, expansion plans and the most pressing impediments of the moment. We will bring to light successful marketing campaigns and digital solutions to keep businesses moving with rapidly changing times. We will also present useful market data to retailers and find out from them what are the changes of the customer's behavior.

 

retailArena 2022 will bring:

✅ Six panels during the two days of the event

✅ Dozens of speakers

✅ Interactive workshops

✅ Market studies

✅ Fireside chats

 

Choose your workshop here!

 

Important announcement - In Person Registration is currently only possible for the second day of retailArena, the 2nd of November.