Registration & Networking

Panel and Q&A

Panel and Q&A

Panel and Q&A

Panel and Q&A

Did you know email marketing can bring up to 45x ROI to your business?

How much focus do you have on this channel that nurtures leads and increases customer satisfaction, with virtually no added costs?

You do not have to be a huge e-commerce business to start email marketing. Actually, the earlier you begin, the better. At MKOR, we’ve engineered, built, and launched dozens of personalized email funnels for our client’s shops-and we’re happy to share with you what we’ve learned!

Do you want to learn how to increase your shop’s revenue through email marketing? Join our workshop and you’ll be able to see:

◾ How to collect real-time insights into your target customers' persona

◾ How to accurately track and increase email revenue

◾ How to boost reviews, customer satisfaction and repeat orders

◾ How to build multi-stage personalized funnels with a deep focus on conversions

Join the workshop, we’ve prepared an immersive experience to help you jump-start your email marketing efforts.

Join an extraordinary get-together, unwind and continue all the discussions started in the first day of ecomTEAM in a casual setting. Good drinks, awesome company and unique atmosphere await at ecomPARTY!

Temple Pub - Strada Mihail Kogălniceanu 15, Brașov

Panel and Q&A

Panel and Q&A

We know Facebook Ads campaigns don't deliver results like they used to, but there are a few ways we can make the algorithm work for us. A few topics we will address:

🟡 How can you integrate the new Facebook Ads era in your digital marketing strategy 

🟡 How you can reduce your CPA & CPC  

🟡 How can you get higher quality traffic to your website 

and much more on Facebook Ads campaign strategy

What you will learn in this workshop:

🔹 What is the typical marketing mix for online stores in Romania (DWF study, on 400+ online stores in Romania);

🔹 How SEO, PPC & Social Media can be aligned in the marketing strategy in order to support each other and maximize ROI;

🔹 What decisions you need to make when starting an SEO campaign so that it is aligned with your company's overall growth goal;

🔹 What are the main directions of SEO in 2023 according to the latest Google Updates and how can you prepare your online store?

In ecommerce, some studies, as well as an analysis of Optimized's retail customer accounts, show that 70-80% of the advertising budget is directed to #shoppingads campaigns. The ads of this type of campaigns offer a visual experience to the user (they include the picture, the price, the title of the product and the possibility to make comparisons).

To do well with these types of campaigns in an increasingly competitive market, Shopping campaigns need:

- the right product segmentation strategy (bestsellers, stock liquidations, etc.)

- the right bidding strategy

- product feed optimization

In the context of launching the new Google Ads Performance Max campaign type, things change even more. For some players not necessarily for the better.

In this workshop I will address practical ways to optimize Shopping campaigns this autumn, supported by several case studies from experience.