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07
September
08:30 - 09:30

Networking  💬 Welcome to the first day of ecomTEAM!

Registration & Networking

09:30 - 10:30

Panel  📌 Marketplace, the new crown jewel of the industry?

Panel and Q&A

10:30 - 11:30

Panel  📌 Best practices for a successful Omnichannel Strategy

Panel and Q&A

11:30 - 12:00

Networking  Networking Break

12:00 - 12:15

📌How to Grow with Affiliate Marketing

12:15 - 13:00

Panel  📌 How does the best outfit for an online shop look like?

Panel and Q&A

13:00 - 14:00

Networking  Networking Lunch

14:00 - 15:00

Panel  📌 The rise of Quick-Commerce and E-Grocery: How fast are they growing?

Panel and Q&A

15:00 - 15:15

Networking break

15:15 - 16:15

Workshop  🚩 Business Simulation – Growing through eMAG Marketplace

15:15 - 16:15

Workshop  📈 5 Bottom Line-Boosting Email Funnels by MKOR

Did you know email marketing can bring up to 45x ROI to your business?

How much focus do you have on this channel that nurtures leads and increases customer satisfaction, with virtually no added costs?

You do not have to be a huge e-commerce business to start email marketing. Actually, the earlier you begin, the better. At MKOR, we’ve engineered, built, and launched dozens of personalized email funnels for our client’s shops-and we’re happy to share with you what we’ve learned!

Do you want to learn how to increase your shop’s revenue through email marketing? Join our workshop and you’ll be able to see:

â—¾ How to collect real-time insights into your target customers' persona

â—¾ How to accurately track and increase email revenue

â—¾ How to boost reviews, customer satisfaction and repeat orders

â—¾ How to build multi-stage personalized funnels with a deep focus on conversions

Join the workshop, we’ve prepared an immersive experience to help you jump-start your email marketing efforts.

20:00 - 23:00

Networking  🔥 ecomPARTY! @ Temple PUB

Join an extraordinary get-together, unwind and continue all the discussions started in the first day of ecomTEAM in a casual setting. Good drinks, awesome company and unique atmosphere await at ecomPARTY!

Temple Pub - Strada Mihail Kogălniceanu 15, Brașov

08
September
10:00 - 10:30

Networking  💬 Welcome to the second day of ecomTEAM!

10:30 - 11:30

Panel  🔸 How to build an intelligent delivery & fulfillment strategy for your shop

Panel and Q&A

11:30 - 12:30

Panel  🔸 Understanding the digital customer: how consumers want to interact with your brand

Panel and Q&A

12:30 - 13:30

Networking  Networking Lunch

13:30 - 14:30

Workshop  🚀 Workshop Finding insights with GA4

13:30 - 14:30

Workshop  📡 5 Ways to do Facebook Ads like a Pro

We know Facebook Ads campaigns don't deliver results like they used to, but there are a few ways we can make the algorithm work for us. A few topics we will address:

🟡 How can you integrate the new Facebook Ads era in your digital marketing strategy 

🟡 How you can reduce your CPA & CPC  

🟡 How can you get higher quality traffic to your website 

and much more on Facebook Ads campaign strategy


14:30 - 14:45

Networking  Networking Break

14:45 - 15:45

Workshop  💡 3 steps to properly integrate SEO into your online store's marketing strategy

What you will learn in this workshop:

🔹 What is the typical marketing mix for online stores in Romania (DWF study, on 400+ online stores in Romania);

🔹 How SEO, PPC & Social Media can be aligned in the marketing strategy in order to support each other and maximize ROI;

🔹 What decisions you need to make when starting an SEO campaign so that it is aligned with your company's overall growth goal;

🔹 What are the main directions of SEO in 2023 according to the latest Google Updates and how can you prepare your online store?

14:45 - 15:45

Workshop  âš¡ Workshop "Retail Shopping Ads 2.0" by Optimized

In ecommerce, some studies, as well as an analysis of Optimized's retail customer accounts, show that 70-80% of the advertising budget is directed to #shoppingads campaigns. The ads of this type of campaigns offer a visual experience to the user (they include the picture, the price, the title of the product and the possibility to make comparisons).

To do well with these types of campaigns in an increasingly competitive market, Shopping campaigns need:

- the right product segmentation strategy (bestsellers, stock liquidations, etc.)

- the right bidding strategy

- product feed optimization

In the context of launching the new Google Ads Performance Max campaign type, things change even more. For some players not necessarily for the better.

In this workshop I will address practical ways to optimize Shopping campaigns this autumn, supported by several case studies from experience.

We are all witnessing an incredible rate of growth for the Romanian e-commerce industry. New customers turned to online shopping and made most businesses understand that selling online is now mandatory.

Beyond the efforts taken by the local actors to sustain the growth, we are starting to see more and more international players that are entering the market or starting to consider Romania as a market that is moving fastly to become a mature one.

At ecomTEAM 2022 - eCommerce becomes mandatory, the spotlight will be on one of the most important industries and the architects behind the platforms.

The panels will include the prominent online shops from different industries and all the architects behind their operations, including couriers, digital marketing agencies, logistic companies, eCommerce SaaS platforms, or IT companies.

The main themes will answer questions like:

✅ What are the customers expecting from the online shops?

✅ Cross-Border Commerce: how to develop your online shop internationally?

✅ How to transform your deliveries into a game-changer?

✅ How to do omnichannel at its finest?

✅ Customer journey: how to innovate?

✅ What features will shape the online shop of the future?

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We have welcomed more than 460 eCommerce specialists in the event platform and 30.000 unique viewers on all our channells! You can find more details and statistics for the 2021 edition here.

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Thank you all that joined ecomTEAM 2022! This event has ended and you can watch it in the event platform by loging in. 

We will see you all in September at ecomTEAM 2023!