Alexandru Chiriac

E-commerce & Digital Business Leader Auchan

Alexandru Chiriac are peste 20 de ani de experienta in retail, dintre care aproape un deceniu dedicat

transformarii digitale si dezvoltarii eCommerce-ului. De-a lungul carierei, a ocupat roluri de leadership in

arii precum brand management, procurement, operatiuni si eCommerce.

In prezent, ocupa pozitia de Director E-commerce in cadrul Auchan Romania, unde coordoneaza

dezvoltarea ecosistemului digital si transformarea acestuia intr-o unitate de business autonoma, cu

focus pe construirea unui model orientat catre performanta si experienta reala a clientului.

In 2025 a finalizat programul Executive MBA la BISM – Bucharest International School of Management,

in parteneriat cu Maastricht School of Management, completand un parcurs academic care include

programe executive in Business Strategy & Design Thinking la ESSEC Business School Paris, precum si un

master in Industrial Marketing.