Elisabetta Borghi

Omnichannel Retail, Strategy & Branding Expert

Elisabetta is a globally recognized authority on the evolution of retail, named a Rethink Retail Top Global Expert for 2025 and 2026. With over 20 years of executive leadership, she has orchestrated the growth and digital transformation of world-class heritage brands. Her career is anchored by her tenure as Senior Omnichannel Manager at Luxottica (GrandVision), where she managed a €170M P&L, and her roles as Head of Marketing for Festina Group and Regional Manager for Wolford.

A specialist in the convergence of Luxury Retail and E-commerce Tech, Elisabetta bridges the gap between the "white-glove" heritage of houses like Moschino—where she optimized retail operations and CRM—and the demands of the digital-native Gen Z audience. Today, she is at the forefront of the 3D and Immersive Experience revolution, advising industry pioneers such as Spatialport, Threedium, and Bigthinx on 3D Asset Management, GenAI and Immersive XR Commerce.

Elisabetta is a leading voice on the infrastructure of modern selling. She has been a driving force behind the LVS Hub (Livestreaming Studio), defining how brands leverage real-time, interactive video and AI Agents to redefine the customer journey. Her vision for the "New Retail" extends into Conscious Luxury and High-Level Wellness. As a strategic advisor at Amati & Associates (consulting for icons like Byredo-Puig), she has curated a portfolio of disruptive ventures in Green Beauty (Lagalene Milano, Glivee), Wellness and Circular Fashion (Renoon, Musthad, Alterist).

Expert in ESG in Fashion, Traceability, and the booming Second-Hand economy, Elisabetta translates ethics into brand equity. Her deep dive into Bio-hacking and "green ingredients" through her work with Biova Health and Dr.Guido.ai reflects a holistic approach to the future of consumption: moving luxury from status to well-being.

An Executive MBA (EMLUX) graduate from Università Cattolica and a Bocconi-certified Sustainability expert, Elisabetta serves as a member of the Retail AI Council NYC and Advisor to Venture Capital. She is a global voice on how to harmonize physical retail with the limitless, immersive possibilities of the digital-frontier.