Cătălin Secăreanu
Business Development Manager Romania Mr DIY
Catalin leads the Romanian market entry and expansion of Mr DIY, the global Malaysian value
retailer, having joined the company in 2025 to build the platform for its long-term growth in
Romania.
With over 20 years of experience in retail expansion and commercial development, he has held
leadership roles at companies such as Pepco Romania, Altex, and CBRE. He brings extensive
expertise in market entry strategy, large-scale network rollout, and scaling discount retail
concepts in highly competitive environments.
He studied at the Universities of Bordeaux and Bucharest and holds a PhD degree.
