Raluca Mănărcescu

Commercial Lead of Tech&Durables Department NIQ GfK

Raluca Mănărcescu is Commercial Lead of Tech&Durables Department at NIQ GfK. In this role, she collaborates closely with a wide portfolio of international and local retailers and manufacturers, identifying current market trends in Tech&Durables Market, what is driving innovation and promotional activity. Her professional background is carved by over fourteen years of activity in Market Research and Business Development, starting with FMCG and currently acting in the Tech&Durables world. She holds both a bachelor's degree in Market Research and a master’s in Public Relations, having a wide experience on People Management and Business Planning.