Welcome!

Key Speech - Why does the future belong to conversational interfaces and what they are?

• Michal Blak
  Michal Blak
  CEO @ edrone
  My background is in Fine Arts. Therefore, I am an artist by heart who became an experienced tech-entrepreneur, combining creativity with a deep understanding of the dynamic of businesses in our digital world. I am constantly looking for business opportunities as well as creating my own. Founder of edrone.me , an instant ROI and eCRM for eCommerce that helps online stores to achieve their full potential by smartly learning about their customers and assertively engaging them throughout their purchasing journey.

Power to the Retailers

• Amalia Buliga
  Amalia Buliga
  CEO @ Diverta
  
• Albert Davidoglu
  Albert Davidoglu
  Chief Executive Officer @ Macromex
  Albert Davidoglu has more than 20 years' experience in FMCG business. He worked for Unilever for 13 years in different countries and geographies where he gained experience in Sales, Trade marketing, Marketing and Supply Chain. From Romania he managed South Central Europe region; between 2006 -2009 he worked at the Unilever HQ in Rotterdam from where he coordinated 14 countries from Western Europe and CEE on specific sales and commercial topics. The last position he had in Unilever was Customer Development Director for South Central Europe and member of the board. He got experience in different category like: detergents, cosmetics, foods and ice cream From 2012 he works for Macromex, the market leader in frozen food products as Chief Executive Officer. From 2015 he is a member in the board of La Lorraine Romania, a frozen bread & pastry factory where Macromex is shareholder. Albert graduated, University of Economic Studies and has a Master in Investment.
• Monica Cadogan
  Monica Cadogan
  CEO @ VIVRE
  Monica Cadogan, CEO and co-founder of Vivre, began her entrepreneurial career in consulting at the age of 23. She went through various businesses, from selling ice cream, to organizing training courses and to the family business in the field of construction and real estate development. The idea of ​​an online retailer appeared at the end of 2011, and in April 2012 Vivre was already established, one of the first exclusively online home & deco stores in Romania. Enthusiasm, thorough training and teaming helped the business grow into a new niche, at the beginning of e-commerce in Romania. Today, almost 9 years after its launch, Vivre is the leading online retailer in the home & deco industry in Central and Eastern Europe, led by the founding team and in the initial decision-making structure.
• Lucian Căruceriu
  Lucian Căruceriu
  Project Owner @ Veranda Mall
  Lucian Caruceriu are o experienta de 11 ani in avocatura de business, iar ultimii 5 au constat in dezvoltarea si extinderea competentelor sale de management in cadrul mai multor companii din domeniul real estate. Lucian a coordonat echipa care s-a ocupat cu dezvoltarea si lansarea Veranda Mall Online, identificand astfel oportunitatea in piata de retail din Romania prin deschiderea unui domeniu eminamente offline spre experienta de e-commerce.

Key Speech

• Simon Contreras
  Simon Contreras
  Head of EMEA Business Development - Consumer Packaged Goods (CPG) @ Amazon Web Services
  

Break

iSense prezintă în premieră primul studiu din perspectiva comercianților

• Alina Zelezneac
  Alina Zelezneac
  Head of quantitative research @ iSense Solutions
  Alina is an experienced professional, with more than 9 years’ experience in marketing research. Having an extensive fieldwork expertise, she has successfully delivered quantitative projects with a variety of methodologies.Having graduated from SNSPA, Alina has managed projects for a large variety of clients from industries such as banking, retail, FMCG, pharma, fashion and others.

Ecosistem (e)commerce

• Daniel Nicolae
  Daniel Nicolae
  CEO & Co-Founder @ Innoship
  Daniel este CEO & co-foundator Innoship cu experiență în industriile de Supply Chain și E-commerce în companii locale și internaționale precum Orange si Oracle. Innoship este o platforma de management al livrarilor integrata cu toti curierii din RO (si nu numai), care ajuta companiile de retail si e-commerce sa-si administreze optim propriile contracte de curierat crescand calitatea serviciului de livrare si reducand costurile printr-o alocare dinamica a comenzilor cu 25%
• Octavian Dumitrescu
  Octavian Dumitrescu
  Founder & CEO @ Customsoft
  
• Alexandru Lăpușan
  Alexandru Lăpușan
  CEO & Co-Founder @ Zitec
    Alexandru Lăpușan este CEO și co-fondator Zitec, unul dintre principalii furnizori de soluții de afaceri, servicii digitale și produse tehnologice personalizate din România, cu experiență în industrii precum retail & distribuție, logistică & transport sau fintech, în companii locale și internaționale precum eMAG, Flanco, Decathlon, iELM, Tech Con, Arctic, Beko, Sameday, PayU sau ST Microelectronics. La 17 ani de când a pus bazele companiei, Alex conduce o echipă de peste 200 de specialiști în dezvoltare software, soluții cloud & e-commerce și marketing digital, care au realizat peste 650 de proiecte pentru clienți din peste 20 de țări. În 2020 Alex Lăpușan a fost ales pentru al doilea mandat consecutiv în rolul de vicepreședinte al Asociației Patronale a Industriei de Software și Servicii (ANIS), una dintre cele mai importante autorități în domeniu pe plan local, cu peste 100 de companii membre, unde își propune să contribuie la dezvoltarea industriei IT pe piaţa locală și să ajute firmele românești să se prezinte mai bine în afara ţării. Zitec este una dintre puţinele companii româneşti certificată Google Cloud Premier Partner, Microsoft Application Development, Microsoft Gold Cloud Platform, Amazon AWS Technology Partner și furnizor al platformei de soluții e-commerce în cloud VTEX.
• Sergiu Biriș
  Sergiu Biriș
  CEO & Co-founder @ Eventmix
  Sergiu is a serial entrepreneur, angel investor and advisor to awesome startups. He has built several successful startups in the past, the most successful of them being LiveRail, a company that was acquired by Facebook in 2014 for $500 million dollars.  He is now CEO and Co-founder of Eventmix, a whitelabel self-service solution that allows corporate event organisers build their own virtual & hybrid events websites, in minutes. 
• Mihai Vînătoru
  Mihai Vînătoru
  @ DWF
  Pasionat de tehnologie, soț si tata a trei copii minunati. Din 2013 ma implic 110% in dezvoltarea DWF - in prezent cea mai mare agentie SEO din Romania si singura agentie SEO din tara noastra membră CEE Digital Alliance. Misiunea noastra este sa ajutam brandurile romanesti sa fie mai vizibile in rezultatele organice Google. In acest sens, folosim cele mai bune instrumente SEO disponibile in lume, precum si o metodologie proprietară de optimizare, dezvoltată pe baza experientei pe care am acumulat-o. Lucrez alături de 40+ specialisti SEO, content writers, link builders, analisti de date si manageri de proiect, care formează împreuna echipa DWF.

Break

Headless Commerce and the rise of the Composable Enterprise

• Cristi Movilă
  Cristi Movilă
  Growth Leader - Eastern Europe @ VTEX
  Cristi Movilă started his career in e-commerce at the age of 18, when, in her first year of college, he launched one of the first online shoe stores in Romania, for a local brand. Graduate of the Faculty of Computer Science and a masters degree in Software Engineering, both at the University of Bucharest, he later gained experience in Coty Cosmetics and, later, in the Otter Distribution group, where he dealt with the omnichannel strategy, for all the brands in the portfolio, in Romania and abroad.

Retail Infrastructure & Evolution

• Cristi Movilă
  Cristi Movilă
  Growth Leader - Eastern Europe @ VTEX
  Cristi Movilă started his career in e-commerce at the age of 18, when, in her first year of college, he launched one of the first online shoe stores in Romania, for a local brand. Graduate of the Faculty of Computer Science and a masters degree in Software Engineering, both at the University of Bucharest, he later gained experience in Coty Cosmetics and, later, in the Otter Distribution group, where he dealt with the omnichannel strategy, for all the brands in the portfolio, in Romania and abroad.
• Marina Zara
  Marina Zara
  Head of Marketing @ METRO Cash & Carry Romania
  Cu experiență extinsă în Marketing, Business Planning și Strategic Thinking,  dorință de inovație prin creativitate și o abordare bazată exclusiv pe customer centricity, Marina Zara coordonează echipa de marketing transformation, digital communication, customer relationship  și relații publice a METRO Cash & Carry România din 2016. De profesie inginer, Marina s-a reorientat către lumea business-ului din pasiune pentru client și continuă să inoveze cu aceeași dedicare și energie debordantă de peste 20 de ani. Absolventă de MBA, lector la universități din țară și din afară, business mentor, dar și campion național la înot, Marina este un adevarat driver de schimbare, care înțelege și se ghidează, atât în viața personală cât și în cea profesională, după conceptul de ”added value” prin împărtășirea cunoștințelor sale.
• Luiza Novac Nomicos
  Luiza Novac Nomicos
  Managing Director - Country Leader Romania & Bulgaria @ Whirlpool Corporation
  Luiza Novac Nomicos has spent 14 years with Procter & Gamble, on a variety of local and regional roles, across multiple FMCG categories, as well as Medical Devices and Small Domestic Appliances, having interacted with majority of channels/retailers combinations in the region. Some of her career key milestones include the 1st ever launch of FMCG categories in ecommerce back in 2012, structural interventions on go-to-market strategies for various channels or disruptive consumer events for key love-brands in FMCG. As of 2021, Luiza has undertaken the Whirlpool Romania & Bulgaria Managing Director role, moving to the Major Domestic Appliances industry. Whirlpool is currently one of the top 3 players in every MDA category, in constant pursuit of improving life at home for every consumer. In Romania, the brands portfolio include Whirlpool, Hotpoint & Indesit. Under Luiza's leadership in RO&BG, Whirlpool Corporation is looking to accelerate and structurally redesign their digital strategy for the two markets. 
• Michal Blak
  Michal Blak
  CEO @ edrone
  My background is in Fine Arts. Therefore, I am an artist by heart who became an experienced tech-entrepreneur, combining creativity with a deep understanding of the dynamic of businesses in our digital world. I am constantly looking for business opportunities as well as creating my own. Founder of edrone.me , an instant ROI and eCRM for eCommerce that helps online stores to achieve their full potential by smartly learning about their customers and assertively engaging them throughout their purchasing journey.

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