retailArena

01 - 03 November 2022

Hybrid conference by

Main Partner

Online Commerce Day Partner

retailArena

01 November 2022 @ 09:00 - 17:00 | 02 November 2022 @ 09:30 - 17:00

Attend for free

retailArena 2021: Record breaking event

 

500+
attendees

 
Read more about retailArena 2021 here.

Schedule

09:00 - 09:30

🔥Opening Speech & Fireside chat

10:45 - 11:05

Networking break

11:05 - 11:30

Euromonitor International - The Romanian Retail Market: What Has Changed Over the Last 10 Years

While going through an extended period of growth and transformations, the past few years also showed retailers and FMCG companies’ high adaptability and resilience in turbulent times. Tracking retailing’s evolution from then to now, this presentation includes an overview of the last 10 years in the industry, analysing among others, how online shopping is gaining ground or what are the latest changes in customers’ shopping habits. Through the voice of industry experts we identify which are the short and long-term drivers and strategic priorities to remain competitive.

13:35 - 13:55

Networking Break

14:45 - 15:45

Networking Lunch

15:45 - 16:45

📌 Shopping Ads for Retail in 2022

In ecommerce, some studies, as well as an analysis of Optimized's retail customer accounts, show that 70-80% of the advertising budget is directed to #shoppingads campaigns.

The ads of this type of campaigns offer a visual experience to the user (they include the picture, the price, the title of the product and the possibility to make comparisons).

To do well with these types of campaigns in an increasingly competitive market, Shopping campaigns need:

-the right product segmentation strategy (bestsellers, stock liquidations, etc.)

-the right bidding strategy

-product feed optimization

In the context of launching the new Google Ads Performance Max campaign type, things change even more. For some players not necessarily for the better.

In this workshop I will address practical ways to optimize Shopping campaigns this autumn, supported by several case studies from experience.


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15:45 - 16:45
09:00 - 09:30

🔥Opening Speech & Fireside Chat

10:30 - 10:50

Networking break

10:50 - 11:00

🚩 Presentation - Transforming Retail

12:30 - 12:50

Networking Break

13:35 - 13:50

🚩 Customer Lifetime Value: KPI-ul ignorat de retailerii cărora le place să piardă clienți

14:35 - 15:20

Networking Lunch

15:20 - 16:20

📌 Google Analytics 4 – friend or foe? Introduction to Google Analytics 4

  1. What's new and why is more useful than the current version?
  2. GA4 property settings: from Admin settings to implementing events and defining audiences.
  3. Standard reports and customization options.
  4. Custom reports in GA4


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15:20 - 16:20

📌 First steps and growth opportunities in eCommerce for brands with brick and mortar retail stores

  1. To eCommerce or not to eCommerce? Is online sales a good strategy for your brand?
  2. What are your best options to have an eCommerce up & running and what you should take into consideration 
  3. Make your offline and online properties work in synergy as to assist your customer in his buying journey. 
  4. How to split your marketing budget in the first year? What ROI should you expect?
  5. Case study of DWF clients that expanded from offline to online and vice-versa. 


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Why should you join retailArena?

 
 

 

 

Practical Solutions that can be immediately applied to your business and the latest retail information & key numbers

 

 

 

 

Practical applications from marketing and sales strategies and new ideas for new times: the advantages of online commerce

 

 

 

 

Networking with current and future business partners in a relaxed environment where you can identify new business opportunities

 

retailArena 2022 is a hybrid event, a complete experience, taking place on the IC Events platform and live, with an audience.


Online participation in the retailArena conference is FREE in the IC Events platform, being an excellent option for those who follow us from a distance. 


We will announce details about participation in the event hall at the retailArena conference and workshops in the near future, stay tuned to our website and news to be notified.

Location

Crowne Plaza Bucharest Hotel

Bulevardul Poligrafiei nr 1

 

Main Partner

Online Commerce Day Partner

Gold Partners

Sponsors

Supporting Partner

Supported by

Media Partners

Event hosted by

Location Details

Crowne Plaza Bucharest Hotel

Bulevardul Poligrafiei nr 1

Contact

For more information you can contact us at .

Our website: here .

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