Key speeches, market studies, exciting discussion panels & advanced workshops are all part of the retailArena experience.
retailArena celebrates its tenth anniversary in 2022, that is why, during the event we will bring on stage specialists in retail, FMCG, logistics and e-commerce with more than ten years of experience on the Romanian market, from whom we will find out in which direction the country's economy is heading, what challenges need taken seriously now and what are the future trends. New brands will surprise us with innovative business concepts and niches that they choose to explore.
For two days we will discuss the strategies of these companies, expansion plans and the most pressing impediments of the moment. We will bring to light successful marketing campaigns and digital solutions to keep businesses moving with rapidly changing times. We will also present useful market data to retailers and find out from them what are the changes of the customer's behavior.
✅ Six panels during the two days of the event
✅ Dozens of speakers
✅ Interactive workshops
✅ Market studies
✅ Fireside chats
Important announcement - In Person Registration is currently only possible for the second day of retailArena, the 2nd of November.
500+
attendees
1100+
business card exchanges
42k
unique viewers
While going through an extended period of growth and transformations, the past few years also showed retailers and FMCG companies’ high adaptability and resilience in turbulent times. Tracking retailing’s evolution from then to now, this presentation includes an overview of the last 10 years in the industry, analysing among others, how online shopping is gaining ground or what are the latest changes in customers’ shopping habits. Through the voice of industry experts we identify which are the short and long-term drivers and strategic priorities to remain competitive.
In ecommerce, some studies, as well as an analysis of Optimized's retail customer accounts, show that 70-80% of the advertising budget is directed to #shoppingads campaigns.
The ads of this type of campaigns offer a visual experience to the user (they include the picture, the price, the title of the product and the possibility to make comparisons).
To do well with these types of campaigns in an increasingly competitive market, Shopping campaigns need:
-the right product segmentation strategy (bestsellers, stock liquidations, etc.)
-the right bidding strategy
-product feed optimization
In the context of launching the new Google Ads Performance Max campaign type, things change even more. For some players not necessarily for the better.
In this workshop I will address practical ways to optimize Shopping campaigns this autumn, supported by several case studies from experience.
Practical Solutions that can be immediately applied to your business and the latest retail information & key numbers
Practical applications from marketing and sales strategies and new ideas for new times: the advantages of online commerce
Networking with current and future business partners in a relaxed environment where you can identify new business opportunities
retailArena 2022 is a hybrid event, a complete experience, taking place on the IC Events platform and live, with an audience.
Online participation in the retailArena conference is FREE in the IC Events platform, being an excellent option for those who follow us from a distance.
We will announce details about participation in the event hall at the retailArena conference and workshops in the near future, stay tuned to our website and news to be notified.
Crowne Plaza Bucharest Hotel
Bulevardul Poligrafiei nr 1
Crowne Plaza Bucharest Hotel
Bulevardul Poligrafiei nr 1
You are registered to retailArena
Your invitation is pending.