We’ll talk about who won and who lost. How business has evolved during the pandemic, what has changed and how business plans have been influenced?

How have commercial and logistics spaces expanded in the last year and how has the market for interior and exterior redevelopment evolved? What programs they brought to light and how they attracted customers using digital tools and smart strategies for online.

MKOR va prezenta profilul consumatorului etic, și va încerca să răspundă la întrebările: Cine este consumatorul etic (profil demografic, comportamental, atitudini, lifestyle)?, Ce contează pentru el?, Cum este influențat comportamentul de achiziție? Datele analizate provin din primul studiu în timp real din România, Consumer Trends.Live, care monitorizează 7 industrii lunar, din Februarie 2021.

Investing in sustainability, despite an uncertain business climate. We’ll talk about investing in campaigns for the environment and for the local community. What are the benefits of sustainable measures taken by retailers and how do these costs influence the purchasing decision of the consumer.

The strategy based on ‘competitive advantages’ helps companies to prosper, or in its absence, leaves the development of organizations to chance. The retail ecosystem has been in the disruption zone for a decade. Starting from Darwin, passing through the competitive positioning and through the innovation curves, we will put perspective in the market dynamics. Participants will leave with some clear strategic models to help differentiate themselves.

📌 Register here to book a seat at the retailArena Workshops!

This workshop aims to gather local professionals from various fields and help them overcome known e-commerce challenges in a relaxed and collaborative environment. The challenges were a part of the CMC (Commerce Management Certification) exam, a standard in the industry, hosted and accredited by EICOM. 

We’ll discuss 10 situations that can pose a challenge to even the most seasoned ecommercer, and, together, we’ll find the answers. This workshop will give you new insights on how to market correctly in different circumstances, smart going abroad approaches, smart logistics, or how to figure out how many call center persons do you need. 

MKOR va prezenta evoluția consumului în an pandemic - cote de piață, bugete, frecvență și pondere canale de achiziție - online, offline și omnichannel. Datele analizate provin din primul studiu în timp real din România, Consumer Trends.Live, care monitorizează 7 industrii lunar, din Februarie 2021.

What are the chances of an offline retailer surviving in 2021 without an online presence? What is online investment, what are the advantages and how much does it represent in a business?

Who changed their investment plan and redirected budgets to online - what were the gains and losses? What were the life-saving solutions for retailers, when and how were they implemented?

Doing SEO for a medium sized regular e-commerce website is relatively easy but when you've got tens of categories and thousands of products - that’s when things get tricky. Learn how to identify the ones that have organic traffic potential or matter the most, how to create a seasonality map at scale and what are the key elements to improve. Find out about our solution that helps you create individual content and optimise each page of your e-commerce in an efficient way, in a shorter timespan than existing solutions and processes.

The pandemic created a dependency on suppliers and showed the importance of carriers for the final consumer. What are the other impediments for the industry and what happens when the authorities delay the important projects for the development of the country? How much ground is left for logistics spaces and what are the main poles of attraction and development in the country?

E-commerce has won the hearts, minds and wallets of the modern retail shopper thanks to its massive assortment array and ability to quickly and affordably fulfill orders. DWF measures search performance by analyzing daily search results for 200,000+ keywords throughout the year and scoring websites on a variety of factors. We use the world's best SEO analysis tools in the world and proprietary algorithms in order to identify trends & growth opportunities in search. Based on a stream of data from 400+ eCommerce sites in Romania, our specialists have the knowledge and expertise to see how the main retailers in our country are performing in Google's organic search results. 

Key takeaways:

• The current eCommerce landscape in Romania and key players;
• Top marketing channels for eCommerce in Romania (and YoY trend of SEO / Google Ads / Facebook Ads);
• SEO strategy for prioritizing the optimization of product pages (pick your champions & quick wins);
• Top SEO tips for eCommerce websites, based on 700+ SEO audits performed in DWF;
• How you can effectively integrate Local SEO in your marketing strategy, if you also have brick-and-mortar stores;
• How to measure your SEO visibility & SEO campaign ROI.

The end of the year is an important period every brand should take advantage of. On Black Friday and Christmas people are more willing to buy, and Social Media campaigns could generate a big plus in revenue. Learn how to use Social Media effectively for your business, how much money you should invest and how to split your advertising budget to boost your conversions.

Here are some of the topics from the workshop:

☑Black Friday winning strategies - How to attract more customers

☑What channels to approach and how to communicate

☑How to set your budgets in the period with the highest sales potential

☑What are the winning campaigns and targets

☑How to stand out in the sea of active ads

☑Premises for this year's results

📌Register for the retailArena Workshops! - https://bit.ly/Workshops_retailArena