Cătălina Bănuleasa

CEO & Founder Idea Morph

Builder, relentless doer and incurable optimist.

As a consultant Cătălina combined her efforts in two main directions:

1. Helping companies with Product Strategy and bringing to life products people love using

2. Growing people in product and strategy design & creating business driven design teams

She also coordinated the making of digital products in companies as Vodafone, ING Bank and Electronic Arts, where from 2017 to 2019, she led the Romanian UX team for the world’s football game, FIFA.

Cătălina left the corporate world to dedicate her full time as an entrepreneur, growing Design Thinking Society, a boutique innovation & design consultancy agency, that she co-founded in 2017 and built up in 2020.