Carrefour
Carrefour Romania offers its customers a universe of possibilities to shop safely: directly, in over 370 stores in the country, where, with the Carrefour application and self-service cash registers, the shopping session becomes fast and easy or through online shopping services with home delivery or Click & Collect: www.carrefour.ro and the BRINGO and Glovo platforms, available for free in Google Play and the App Store.
At Group level, Carrefour’s ambition is to become a “Digital Retail Company” by 2026. This strategy is based on Carrefour Group’s unique and decisive assets, resulting from the deep transformation carried out since 2018. It is built on a “data-centric, digital first” approach and will be implemented based on four key drivers:
•Acceleration of e-commerce
•Ramp-up of Data & Retail Media activities
•Digitization of financial services
•Transformation, through digital, of traditional retail operations
Carrefour will increase by around 50% its investments in digital, with a €3bn dedicated plan between 2022 and 2026. As a result, the Group is raising its annual investment objective to around €1.7bn, at the higher end of the €1.5bn-1.7bn range communicated at the beginning of 2021. Finally, in line with its social and environmental responsibility policy, the Group is announcing the goal of reaching carbon neutrality in its e-commerce activities by 2030 – 10 years ahead of the overall Group objective for 2040.
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