As a leader in digital commerce, VTEX is trusted by more than 2,600 B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having over 3,400 active online stores across 38 countries. 

Prakash, based in Asia, is responsible for the VTEX EMEA & APAC regional P&L, Customer Experience, Growth Engineering and Culture. Prior to taking this leadership role, he was a pioneering digital executive where he built an award-winning digital agency (www.borngroup.com) that focused on customer experience; he ran the APJ business for the agency which eventually got sold to a large systems integrator. Prakash has successfully led and delivered over 600+ digital transformations across North America, Europe, and Asia Pacific markets (several of them have been award-winning digital transformations and have made multi-million dollar GMV).

Prakash sits on the Digital Advisory Board of several retailers in the Asia region and mentors several Digital start-ups. He has won the Specialist Agency CEO of the Year 2019 & 2020 Award, Agency Head of the Year 2020, and has been on the Jury Panel for The Drum Awards Digital Industries. Prakash has been an eminent panel member and keynote speaker in marquee awards, summits & forums including the likes of TM Forum, ISG Leadership Confluence, and ET Conclave.

Prakash is a graduate of BITS, Pilani (https://www.bits-pilani.ac.in/), with an MBA in Marketing & Operations. 

Outside of professional obligations, Prakash dedicates his time to supporting children with special needs.

Horațiu Mălăele is a renowned Romanian actor, director, and visual artist, known for his sharp wit and profound approach to every role he plays. With a career spanning over 40 years in theater and film, he has captivated audiences through unforgettable performances and nuanced direction. He began his journey at the Youth Theater in Piatra Neamț and went on to perform on Romania's most prestigious stages, also directing acclaimed films such as "Silent Wedding" and "Luca."

In addition to his work in theater and film, Mălăele is an accomplished caricaturist and visual artist, with numerous international exhibitions. He has also published poetry and prose, making him a prominent figure in the Romanian cultural landscape.

Razvan este Managing Partner Xpert Beauty cu peste 25 ani experienta in industria de Beauty.

Compania Xpert Beauty este activă în retailul şi distribuţia de produse cosmetice profesionale, prezentă pe piaţa locală, precum şi în Bulgaria & Ungaria.

RO: Daniel Crăciun a testat antreprenoriatul încă de la 16 ani în mai multe industrii, însă a făcut performanţă în sectorul de optică medicală. A fondat Lensa în 2013, iar astăzi compania pe care o conduce din poziţia de CEO reprezintă cel mai extins brand de magazine de optică din România, având o rețea de peste 90 de showroomuri în țară, Republica Moldova și Bulgaria.

EN: Daniel Crăciun experimented entrepreneurship from the age of 16 in various industries, but he excelled in the medical optics sector. He founded Lensa in 2013, and today the company he leads as CEO represents the largest chain of optical stores in Romania, with a network of over 90 showrooms in Romania, Republic of Moldova, and Bulgaria.

Valentin Ștefan is the CEO of the Romanian Post since June 2021. With a solid background in business management, Valentin Ștefan has spearheaded the Romanian Post's transition into a modern, agile organization capable of meeting the growing demands of the e-commerce sector, both domestically and internationally.

Under his leadership, the Romanian Post has significantly improved its operational efficiency, embraced innovative technologies, and enhanced its logistics network to better support intercontinental e-commerce. His vision is to position the Romanian Post as a vital player in global supply chains, leveraging Romania's strategic location to optimise the flow of goods to Europe.

Before his role at the Romanian Post, Valentin Ștefan held senior positions in various multinational corporations, where he gained extensive experience in strategic planning and operational leadership. His innovative approach and commitment to excellence continue to shape the future of the Romanian Post as it adapts to the demands of the 21st-century marketplace.

Alex Dobre is an expert in digital transformation, recognized for driving growth and fostering innovation as a Business Director for Retail and Distribution Solutions at Zitec. His hands-on experience and strategic vision are crucial in aligning Zitec’s digital solutions with market needs, resulting in enhanced customer experiences, optimized operational efficiency, and increased client revenue.

Professional Background: 

Alex’s role is diverse, spanning various directions. From crafting and implementing retail strategies tailored to meet each client's unique needs to overseeing the integration of advanced eCommerce solutions, he ensures businesses can effectively navigate the digital landscape.

His work involves closely collaborating with retailers to develop engaging and efficient omnichannel shopping experiences. Since joining Zitec in 2016, Alex has advanced from a junior business developer to a key retail leader, guiding his team to deliver high-quality digital solutions consistently on-time and on-target.

Areas of Expertise: Retail Digital Transformation, eCommerce Strategy and Implementation, Business Development, Customer-Centric Solutions, Retail & Distribution Omnichannel Solutions

Notable Projects:

Alex has developed a consistent presence in the retail landscape, frequently attending industry events, speaking at conferences, participating in panel discussions, and contributing to industry-shaping conversations.

As a key driver of Zitec's retail business line, he has overseen numerous impactful projects within retail sectors such as Apparel & Fashion, Consumer Electronics, Cosmetics, Food & Beverage, Luxury Goods & Jewelry, Sporting Goods, Wholesale, DIY, FMCG, and more. Thus, Zitec's clients have flourished, experiencing double-digit growth in added revenue and adoption rates, international expansion, and significant ROI.

With more than 12 years of expertise in digital marketing, communications, media planning, and project management, Cristina plays a pivotal role in driving the digital transformation and growth at Sphera Franchise Group. She successfully managed integrated communication campaigns and spearheaded the development of digital platforms for renowned brands like KFC, Pizza Hut, and Taco Bell. Her efforts have been instrumental in scaling eCommerce, loyalty, and CRM platforms, helping the three brands enhance customer engagement and achieve sustained success.

RO: Cori Cimpoca este un profesionist cu peste 17 ani experienţă în marketing şi cercetare de piaţă. Cori are un MBA la Cotrugli Business School, deține un masterat în Relații Publice la UBB Cluj-Napoca și este licențiată în Ştiinţe Politice la UBB Cluj-Napoca. 

În 2013, Cori a fondat MKOR, agenția de Market Opportunity Research, prin care oferă servicii complete de cercetare și automatizări de marketing. MKOR îmbină datele cu tehnologia, oferind soluții agile și inovative pentru decizii strategice.

ENG: Cori Cimpoca is a professional with over 17 years of experience in marketing and market research. Cori holds an MBA from Cotrugli Business School, a Master's degree in Public Relations from UBB Cluj-Napoca and a Bachelor's degree in Political Science from UBB Cluj-Napoca. 

In 2013, Cori founded MKOR, the Market Opportunity Research agency, offering comprehensive marketing services from data. Since 2020, MKOR combines market research with automated marketing, offering an innovative approach to market research.

AI entrepreneur, ecommerce specialist, and advisor with over 17 years of experience, Cristi Movilă is currently serving as Partner & CEO for ITGlobers EMEA & APAC and President of ARMO (Romanian Online Stores Association). Cristi has a strong background in software engineering and has founded RELAMI, a company specialising in AI-based SaaS solutions for retail. His career includes significant roles such as Central and Eastern Europe General Manager for VTEX, where he contributed to the company's growth from Series C funding to NYSE IPO.

In his current role at ITGlobers, Cristi Movilă leads efforts to integrate AI technologies into digital commerce, partnering with industry leaders like AWS, Microsoft, OpenAI, and NVIDIA. He has a track record of successful collaborations with major brands in beauty and fashion, as well as regional startups. Outside of his professional life, Cristi is an avid rally raid pilot, holding the Champion of Romania title in 2022 and 2023.

RO - Antreprenor în domeniul inteligenței artificiale, specialist în comerț electronic și consultant cu peste 17 ani de experiență, Cristi Movilă ocupă în prezent funcția de Partner & CEO pentru ITGlobers EMEA & APAC și Președinte al ARMO (Asociația Română a Magazinelor Online). Având experiență în dezvoltarea software, Cristi a fondat RELAMI, o companie specializată în soluții SaaS bazate pe inteligență artificială pentru retail. Cariera sa include poziții semnificative precum Manager General pentru Europa Centrală și de Est la VTEX, unde a contribuit la creșterea companiei de la runda de finanțare Series C până la listarea la NYSE.

În rolul său actual de la ITGlobers, Cristi Movilă conduce eforturile de integrare a tehnologiilor AI în comerțul digital, în parteneriat cu lideri din industrie precum AWS, Microsoft, OpenAI și NVIDIA. Are un istoric de colaborări de succes cu branduri majore din domeniile modei și produselor de înfrumusețare, precum și cu startup-uri regionale. În afara vieții profesionale, Cristi este un pasionat pilot de rally raid, deținând titlul de Campion al României în 2022 și 2023.

Certificat ca Expert în Managementul Comerțului (CMX), Cătălin este Directorul de Operațiuni și Partener Manager la INNOBYTE, parte a Grupului LIH (simbol LIH). Cu peste 17 ani de experiență în IT, el coordonează toate operațiunile, inclusiv dezvoltarea de software, resursele umane, finanțele, vânzările și marketingul. Cătălin deține un miniMBA, un Master în Management Financiar și o Licență în Marketing, iar expertiza sa acoperă domenii precum e-commerce, consultanță IT, dezvoltare software, marketing digital, management de produs și management de proiect.

A certified Commerce Management Expert (CMX), Cătălin is the Chief Operations Officer and Managing Partner of INNOBYTE, part of the LIH Group (symbol LIH). With over 17 years of IT experience, he oversees all operations including software development, human resources, finance, sales and marketing. Cătălin holds a miniMBA, a Master's in Financial Management and a Bachelor's in Marketing, and his expertise spans e-commerce, IT consulting, software development, digital marketing, product management and project management.

Alex Dobre is an expert in digital transformation, recognized for driving growth and fostering innovation as a Business Director for Retail and Distribution Solutions at Zitec. His hands-on experience and strategic vision are crucial in aligning Zitec’s digital solutions with market needs, resulting in enhanced customer experiences, optimized operational efficiency, and increased client revenue.

Professional Background: 

Alex’s role is diverse, spanning various directions. From crafting and implementing retail strategies tailored to meet each client's unique needs to overseeing the integration of advanced eCommerce solutions, he ensures businesses can effectively navigate the digital landscape.

His work involves closely collaborating with retailers to develop engaging and efficient omnichannel shopping experiences. Since joining Zitec in 2016, Alex has advanced from a junior business developer to a key retail leader, guiding his team to deliver high-quality digital solutions consistently on-time and on-target.

Areas of Expertise: Retail Digital Transformation, eCommerce Strategy and Implementation, Business Development, Customer-Centric Solutions, Retail & Distribution Omnichannel Solutions

Notable Projects:

Alex has developed a consistent presence in the retail landscape, frequently attending industry events, speaking at conferences, participating in panel discussions, and contributing to industry-shaping conversations.

As a key driver of Zitec's retail business line, he has overseen numerous impactful projects within retail sectors such as Apparel & Fashion, Consumer Electronics, Cosmetics, Food & Beverage, Luxury Goods & Jewelry, Sporting Goods, Wholesale, DIY, FMCG, and more. Thus, Zitec's clients have flourished, experiencing double-digit growth in added revenue and adoption rates, international expansion, and significant ROI.

Leszek Blacha is an experienced digital leader with over 20 years in technology roles. He currently serves as Head of Customer Transaction at OBI Smart Technologies GmbH, since June 2022. Leszek also works as a Freelance Agile Coach and Trainer, helping organizations adopt agile methodologies. 

Irina Mihu is the Retail Manager at Sport Time Trade, the official distributor of Nike in Romania and the Balkans. With 20 years of experience in the fashion retail industry, she is deeply passionate about future strategy and foresight, always looking ahead to trends and innovations shaping the retail world.

Andrei activeaza de peste 15 ani in Online si eCommerce, cu roluri multiple in echipe digitale din industrii precum Telecom, Healthcare sau Retail. De peste 3 ani este responsabil de cresterea vanzarilor eCommerce pentru Decathlon Romania, dezvoltand atat parteneriatul Marketplace cu seleri locali cat si cresterea produselor marca proprie.

Versatile, visionary, customer-focused business management leader. Innovative thinker, who understands business beyond the numbers, and possesses essential business and technical acumen to address the most complex challenges that impact the top and bottom line. With a robust background in operational leadership, market expansion, and team management, in Eastern Europe, West Balkan and Central Asian markets.

Expertise includes: transforming underperforming territories into financially thriving business regions, devising go-to-market and direct sales strategies, developing channels, leading and coaching geographically dispersed teams, fostering high-performance culture, identifying new revenue streams, improving business processes, managing P&L, and elevating the business to market leadership.

Anișoara Munteanu Bîsceanu is an ecommerce strategist and business operations leader, recognized for her ability to drive growth and elevate brand recognition across EMEA and APAC markets. Over the past four years at VTEX, Anișoara has played a pivotal role in expanding the company's footprint in Central and Eastern Europe, where she developed and executed a high-impact PR & marketing strategy.

Teodora Maracineanu (Juravle) is a professional with over 20 years of work experience in marketing and communication, across different industries for some of the world’s leading brands and corporations.

In her current role as Head of Marketing of Electrolux Romania, Teodora Maracineanu (Juravle) is in charge of building sustainable brand equity and consumer experience through 360 communication, with a special focus on digital marketing. Following a recent extension of responsibilities at regional level, a key area for Teodora is the development of CDI (Consumer Direct Interaction) business, with the ambition of creating best-in-class branded lifetime consumer experiences.

Teodora Mărăcineanu (Juravle) has a degree in Psychology, a Master’s degree in International Marketing and a MBA in General Management.

AI entrepreneur, ecommerce specialist, and advisor with over 17 years of experience, Cristi Movilă is currently serving as Partner & CEO for ITGlobers EMEA & APAC and President of ARMO (Romanian Online Stores Association). Cristi has a strong background in software engineering and has founded RELAMI, a company specialising in AI-based SaaS solutions for retail. His career includes significant roles such as Central and Eastern Europe General Manager for VTEX, where he contributed to the company's growth from Series C funding to NYSE IPO.

In his current role at ITGlobers, Cristi Movilă leads efforts to integrate AI technologies into digital commerce, partnering with industry leaders like AWS, Microsoft, OpenAI, and NVIDIA. He has a track record of successful collaborations with major brands in beauty and fashion, as well as regional startups. Outside of his professional life, Cristi is an avid rally raid pilot, holding the Champion of Romania title in 2022 and 2023.

RO - Antreprenor în domeniul inteligenței artificiale, specialist în comerț electronic și consultant cu peste 17 ani de experiență, Cristi Movilă ocupă în prezent funcția de Partner & CEO pentru ITGlobers EMEA & APAC și Președinte al ARMO (Asociația Română a Magazinelor Online). Având experiență în dezvoltarea software, Cristi a fondat RELAMI, o companie specializată în soluții SaaS bazate pe inteligență artificială pentru retail. Cariera sa include poziții semnificative precum Manager General pentru Europa Centrală și de Est la VTEX, unde a contribuit la creșterea companiei de la runda de finanțare Series C până la listarea la NYSE.

În rolul său actual de la ITGlobers, Cristi Movilă conduce eforturile de integrare a tehnologiilor AI în comerțul digital, în parteneriat cu lideri din industrie precum AWS, Microsoft, OpenAI și NVIDIA. Are un istoric de colaborări de succes cu branduri majore din domeniile modei și produselor de înfrumusețare, precum și cu startup-uri regionale. În afara vieții profesionale, Cristi este un pasionat pilot de rally raid, deținând titlul de Campion al României în 2022 și 2023.

Cristian Popescu held several key positions in his nearly 30 years of experience in the IT industry. In 2022, he took over the position of Country Lead Enterprise Business at AWS. Previously, he managed SAP operations in Romania. In addition, he also held roles with companies such as Fujitsu (country sales director) and Cisco (general manager). He graduated the Polytechnic University of Bucharest - Faculty of Electrical Engineering - and holds a series of postgraduate certifications from the Institute of Business Administration (ASEBUSS) and from IMD Business School, in Switzerland.

ENG: Radu has been actively contributing to the development of the SEO and Content Marketing industry for 15 years, both in Romania and globally through Upswing.ro, SEOmonitor, and Contero.io.

For 7 years, he has been leading Upswing, Romania's first major agency dedicated to search engine optimization. 30 of the best SEO and Content Marketing specialists have chosen to join Upswing's mission and help grow the businesses of some of Romania's most important brands.

Upswing has a magnetic culture, which is reflected primarily through the team, but also through candidates who wish to be part of this universe.

Recently, Contero.io spun off from Upswing, a tool that helps teams in SEO agencies, Content Marketing, publishing, and brands create content that ranks in top positions on Google.

When not working, Radu spends time with family and friends, cooking, enjoying nature, or doing sports - often combining these activities. He strongly believes it's important to nurture and grow in all the roles we have, not just professionally, and hopes to inspire his colleagues to be fully present in their lives outside the office.

RO: Radu contribuie activ de 15 ani la dezvoltarea industriei de SEO și Content Marketing atât în România cât și la nivel global prin Upswing.ro, SEOmonitor și Contero.io.

De 7 ani conduce Upswing, prima agenție mare din România dedicată optimizării pentru motoarele de căutare. 30 dintre cei mai buni specialiști SEO și Content Marketing au ales să se alăture misiunii Upswing și să ajute la creșterea business-urilor unora dintre cele mai importante branduri din România. 

Upswing are o cultură magnet și asta se reflectă în primul rând prin echipă, dar și prin candidații care își doresc să facă parte din acest univers. 

Recent, din Upswing s-a desprins Contero.io, un instrument care ajută echipele din agențiile de SEO, Content Marketing, publishing dar și brandurile să creeze conținut care rankează în primele poziții în Google.

Când nu lucrează, Radu își petrece timpul cu familia și prietenii, gătind, în natură sau făcând sport - de multe ori combinând aceste activități. El crede cu tărie că este important să hrănim și să creștem în toate rolurile pe care le avem, nu doar în cel profesional și speră să-și inspire colegii să fie prezenți cu totul în viețile lor de după birou.