Registration & welcome coffee

Welcome & Program highlights

• Cătălin Bordei
  Cătălin Bordei
  Managing Partner @ Innobyte
  As a certified Commerce Management Expert (CMX), Cătălin is the Chief Operations Officer and Managing Partner of INNOBYTE, part of the LIH group (symbol LIH). With 17+ years in IT, he oversees all operations, including software development, HR, finance, sales, and marketing. Cătălin holds a miniMBA, a Master's in Financial Management, and a Bachelor's in Marketing, his expertise spaning eCommerce, IT consultancy, software development, digital marketing, product management, and project management.
• Cătălin Șomfălean
  Cătălin Șomfălean
  CEO @ Innobyte
  With over 18 years in Innobyte, Cătălin Șomfălean is the CEO of Innobyte, leading the company through significant growth and development. His expertise includes sales, management, and team leadership. He holds a miniMBA and a Law degree and is a certified Commerce Management Expert. Cătălin is also an investor and advisor, dedicated to driving Innobyte's success in the tech industry.

Business in 2026: Trends, challenges and opportunities

• Sergiu Negut
  Sergiu Negut
  Co-Founder @ FintechOS
  • delivered business growth in different roles (adviser, board member, angel investor, manager) and across different industries (healthcare, it&c, financial services, HR, consulting) • extensive experience in general management (software, healthcare, pharma, consulting) • commited to build powerful teams and increase value for society and shareholders • broad experience in business development, M&A & financing startups • entrepreneurial drive, extensive commercial skills, strong analytic background.

Neuromarketing: The Psychology Behind Business Decisions

• Dr. Carlos Davidovich
  Dr. Carlos Davidovich
  NEUROMANAGEMENT EXPERT & EXECUTIVE COACH. @ 5BRAINS SL.
  Carlos has extensive experience supporting the development of leaders and management teams worldwide. Raised and educated in Argentina, Carlos has been living and working between Europe, USA and Canada for over 20 years, where he has become an Executive Coach giving workshops and lectures on Neuromanagement, applying neuroscience in organisations and businesses. Currently, he resides in Madrid, working with clients from diverse cultures around the world. Originally trained as a medical doctor in Argentina, Carlos draws on this medical background and understanding of the brain to apply Neuromanagement coaching modalities that lead to evident, sustainable change for his clients. Over the course of his early career, spanning more than 20 years, he has also gained management experience in business executive roles at multinational pharmaceutical companies in the field of Biotechnology applied to human health. He is a professor of Neuromanagement in the MBA programs at the University of New York in Prague, Czech Republic, at GEA in Ljubljana, Slovenia and at BISM (Bucharest International School of Management), and a thought leader with the Institute of Coaching at McLean Hospital, a Harvard Medical School affiliate.
• Armand Iliescu
  Armand Iliescu
  Project Manager @ ecomTEAM.ro / Wall-street.ro
  Armand Iliescu joined Wall-street.ro in 2016, covering FinTech and Finance. As Head of Growth at Future Banking, he launched FinTech Friday, co-hosted the Future Banking podcast, and helped create Romania's first FinTech Map. Since 2020, he has managed ecomTEAM, a leading e-commerce conference, and launched additional projects highlighting key industry trends.

Coffee break

E-commerce in 2026: Growth, Costs and Changing Consumer Expectations

• Alexandru Chiriac
  Alexandru Chiriac
  E-commerce Director @ Auchan
  Alexandru Chiriac are peste 20 de ani de experienta in retail, dintre care aproape un deceniu dedicat transformarii digitale si dezvoltarii eCommerce-ului. De-a lungul carierei, a ocupat roluri de leadership in arii precum brand management, procurement, operatiuni si eCommerce. In prezent, ocupa pozitia de Director E-commerce in cadrul Auchan Romania, unde coordoneaza dezvoltarea ecosistemului digital si transformarea acestuia intr-o unitate de business autonoma, cu focus pe construirea unui model orientat catre performanta si experienta reala a clientului. In 2025 a finalizat programul Executive MBA la BISM – Bucharest International School of Management, in parteneriat cu Maastricht School of Management, completand un parcurs academic care include programe executive in Business Strategy & Design Thinking la ESSEC Business School Paris, precum si un master in Industrial Marketing.
• Cătălin Bordei
  Cătălin Bordei
  Managing Partner @ Innobyte
  As a certified Commerce Management Expert (CMX), Cătălin is the Chief Operations Officer and Managing Partner of INNOBYTE, part of the LIH group (symbol LIH). With 17+ years in IT, he oversees all operations, including software development, HR, finance, sales, and marketing. Cătălin holds a miniMBA, a Master's in Financial Management, and a Bachelor's in Marketing, his expertise spaning eCommerce, IT consultancy, software development, digital marketing, product management, and project management.
• Armand Iliescu
  Armand Iliescu
  Project Manager @ ecomTEAM.ro / Wall-street.ro
  Armand Iliescu joined Wall-street.ro in 2016, covering FinTech and Finance. As Head of Growth at Future Banking, he launched FinTech Friday, co-hosted the Future Banking podcast, and helped create Romania's first FinTech Map. Since 2020, he has managed ecomTEAM, a leading e-commerce conference, and launched additional projects highlighting key industry trends.
• Tudor Manea
  Tudor Manea
  CEO @ eMAG
  

Success Story: From Challenges to Results

• Rodica Chirita
  Rodica Chirita
  Digital Marketing Manager @ Noriel
  Cu peste 10 ani de experienta in marketing si digital, Rodica Chirita si-a construit cariera in zona de retail si e-commerce, fiind implicata in dezvoltarea de strategii digitale, campanii integrate si conexiuni autentice intre branduri si consumatori. In prezent, Rodica este Digital Marketing Manager la Noriel, unde coordoneaza strategiile de marketing pentru Romania si Bulgaria. Prin rolul sau, contribuie la dezvoltarea ecosistemului digital al brandului si la integrarea canalelor online si offline, cu focus pe construirea unui parcurs omnichannel cat mai relevant si coerent pentru consumatori. Pasionata de digital, tehnologie si de evolutia comportamentului de consum, Rodica este preocupata de modul in care datele, inovatia si instrumentele de ultima generatie pot ajuta brandurile sa inteleaga mai bine consumatorii si sa transforme fiecare interactiune intr-o experienta relevanta.

How Romanians Pay in 2026: What the data reveals about consumers

• Elena Gheorghe
  Elena Gheorghe
  Country Manager PayU România & Ungaria @ PayU
  Elena Gheorghe, Country Manager PayU România și Ungaria, liderul plăților digitale din România, este una dintre cele mai relevante voci ale industriei locale pe e-payments, cu expertiză solidă, un background profesional impresionant și este arhitectul din spatele unora dintre cele mai importante transformări ale pieței de plăți locale. Cu o experiență de peste un deceniu în cadrul PayU, Elena a coordonat tranziția de la simpla tranzacție online la un ecosistem complex de parteneriate strategice și soluții de finanțare alternativă.  De-a lungul anilor, a coordonat procesul de finanţare a extinderii platformei locale în mai multe ţări, transformarea și fuziunea transfrontalieră a companiei, a coordonat lansarea de noi metode de plată şi modele de business cu instituţiile financiare din România, Ungaria şi Bulgaria, dar şi a unor produse precum primul marketplace din România, serviciul Instant Money Back / Fast Refund, VISA off-us Installments şi PayU Online Credit, Google Pay, Apple Pay, BNPL (Buy Now, Pay Later) sau Slice și transferuri instant, pe baza tehnologiilor Visa Direct și MoneySend. 
• Armand Iliescu
  Armand Iliescu
  Project Manager @ ecomTEAM.ro / Wall-street.ro
  Armand Iliescu joined Wall-street.ro in 2016, covering FinTech and Finance. As Head of Growth at Future Banking, he launched FinTech Friday, co-hosted the Future Banking podcast, and helped create Romania's first FinTech Map. Since 2020, he has managed ecomTEAM, a leading e-commerce conference, and launched additional projects highlighting key industry trends.

Lunch break

The Future of Business: Innovation, Growth and Consumer Expectations

• Armand Iliescu
  Armand Iliescu
  Project Manager @ ecomTEAM.ro / Wall-street.ro
  Armand Iliescu joined Wall-street.ro in 2016, covering FinTech and Finance. As Head of Growth at Future Banking, he launched FinTech Friday, co-hosted the Future Banking podcast, and helped create Romania's first FinTech Map. Since 2020, he has managed ecomTEAM, a leading e-commerce conference, and launched additional projects highlighting key industry trends.
• Ioanna Christopoulou
  Ioanna Christopoulou
  Country General Manager @ L'Oréal Romania
  Ioanna Christopoulou is the Country General Manager of L’Oréal Romania, with more than two decades of strategic leadership and commercial expertise in the beauty and FMCG sectors. Before joining L’Oréal, Ioanna gained valuable marketing experience working with leading global companies such as Kimberly-Clark and Pernod Ricard. She began her career at L’Oréal in Greece in 2006 and has since held key senior leadership roles across the Group, in Greece, the Middle East, Europe Zone and the Nordics, prior to stepping into her current role leading L'Oréal Romania. A strong advocate for agility, clear strategic priorities, recognized for her transformative power and authentic leadership style, Ioanna has successfully driven major business turnarounds, acceleration and sustainable growth across diverse regional landscapes.

The Lessons Behind Success: Learning How to Win in the AI Era

• Radu Georgescu
  Radu Georgescu
  Founding Partner, Entrepreneur & Investor @ Gecad Ventures
  Over 30 years of experience in founding and developing companies - Software, Internet, eCommerce. Successful exits include acquisition of RAV antivirus technology by Microsoft in 2003, ePayment business by Naspers in 2010, Avangate by Francisco Partners in 2013 and Vectorwatch technology by Fitbit in 2016. Board Director and Adviser to a number of start-up and mature technology companies, including Seedblink - Europe’s integrated venture deal execution platform.
• Armand Iliescu
  Armand Iliescu
  Project Manager @ ecomTEAM.ro / Wall-street.ro
  Armand Iliescu joined Wall-street.ro in 2016, covering FinTech and Finance. As Head of Growth at Future Banking, he launched FinTech Friday, co-hosted the Future Banking podcast, and helped create Romania's first FinTech Map. Since 2020, he has managed ecomTEAM, a leading e-commerce conference, and launched additional projects highlighting key industry trends.

Building a Resilient Business in Times of Uncertainty

• Cătălin Șomfălean
  Cătălin Șomfălean
  CEO @ Innobyte
  With over 18 years in Innobyte, Cătălin Șomfălean is the CEO of Innobyte, leading the company through significant growth and development. His expertise includes sales, management, and team leadership. He holds a miniMBA and a Law degree and is a certified Commerce Management Expert. Cătălin is also an investor and advisor, dedicated to driving Innobyte's success in the tech industry.
• Robert Berza
  Robert Berza
  Executive Director @ Edge Institute, Ex GM @Fashion Days
  
• Armand Iliescu
  Armand Iliescu
  Project Manager @ ecomTEAM.ro / Wall-street.ro
  Armand Iliescu joined Wall-street.ro in 2016, covering FinTech and Finance. As Head of Growth at Future Banking, he launched FinTech Friday, co-hosted the Future Banking podcast, and helped create Romania's first FinTech Map. Since 2020, he has managed ecomTEAM, a leading e-commerce conference, and launched additional projects highlighting key industry trends.
• Marius Petrache
  Marius Petrache
  Dr. Ing. Fondator @ Marcoser
  
• Roxana Popescu
  Roxana Popescu
  National Sales Director @ Novo Nordisk
  Cu peste 23 de ani de experiență în business și 18 ani în roluri de leadership, Roxana Popescu și-a construit cariera în industria de consumer și beauty, în piețe diverse precum România, Republica Moldova, țările baltice și Finlanda. Începând din iunie 2026, Roxana a făcut tranziția către industria Pharma, alăturându-se Novo Nordisk, unde aduce experiența acumulată în leadership, strategie comercială și înțelegerea consumatorului într-un domeniu nou și cu un impact major asupra societății. Pasionată de dezvoltarea oamenilor și de leadership, Roxana este și coach și mentor, fiind preocupată de modul în care liderii pot construi echipe performante, pot naviga schimbarea și pot transforma experiența de business în impact real.

Coffee break

Cybersecurity in 2026: Protecting businesses and customers

• Cosmin Moldoveanu
  Cosmin Moldoveanu
  Chief Technology Officer @ Data Core Systems
  Cosmin brings deep expertise in financial-sector IT governance and IT risk, with a strong focus on cybersecurity and extensive hands-on experience implementing defense-in-depth solutions and processes. Over a career spanning more than 19 years, including a long tenure leading a bank's IT organization, he developed a clear view of how design decisions shape infrastructure, operations, and the application lifecycle.

From Feed to Cart: Mastering Real-Time Conversational Sales

• Cătălin Bordei
  Cătălin Bordei
  Managing Partner @ Innobyte
  As a certified Commerce Management Expert (CMX), Cătălin is the Chief Operations Officer and Managing Partner of INNOBYTE, part of the LIH group (symbol LIH). With 17+ years in IT, he oversees all operations, including software development, HR, finance, sales, and marketing. Cătălin holds a miniMBA, a Master's in Financial Management, and a Bachelor's in Marketing, his expertise spaning eCommerce, IT consultancy, software development, digital marketing, product management, and project management.
• Armand Iliescu
  Armand Iliescu
  Project Manager @ ecomTEAM.ro / Wall-street.ro
  Armand Iliescu joined Wall-street.ro in 2016, covering FinTech and Finance. As Head of Growth at Future Banking, he launched FinTech Friday, co-hosted the Future Banking podcast, and helped create Romania's first FinTech Map. Since 2020, he has managed ecomTEAM, a leading e-commerce conference, and launched additional projects highlighting key industry trends.

Lessons from 2026: The Decisions Shaping the Next Stage of Growth

• Marius Ghenea
  Marius Ghenea
  Managing Partner @ Catalyst Romania
  Investor of the Year in Romania with Catalyst Romania Fund two years in a row, Marius Ghenea is also one of the few entrepreneurs that has switched many hats during his +30 years of business activity, from being an investee to being an investor, from fundraising for his own company to searching for the most promising start-ups in the CEE region to provide equity investments in the range of million Euros as a Business Angel or as an professional investor. He has led many successful investments and exits, like Smartbill being sold to Visma, VectorWatch being sold to FitBit and GreenHorseGames being sold to Tencent Miniclip.  

Closing Remarks

• Cătălin Bordei
  Cătălin Bordei
  Managing Partner @ Innobyte
  As a certified Commerce Management Expert (CMX), Cătălin is the Chief Operations Officer and Managing Partner of INNOBYTE, part of the LIH group (symbol LIH). With 17+ years in IT, he oversees all operations, including software development, HR, finance, sales, and marketing. Cătălin holds a miniMBA, a Master's in Financial Management, and a Bachelor's in Marketing, his expertise spaning eCommerce, IT consultancy, software development, digital marketing, product management, and project management.
• Cătălin Șomfălean
  Cătălin Șomfălean
  CEO @ Innobyte
  With over 18 years in Innobyte, Cătălin Șomfălean is the CEO of Innobyte, leading the company through significant growth and development. His expertise includes sales, management, and team leadership. He holds a miniMBA and a Law degree and is a certified Commerce Management Expert. Cătălin is also an investor and advisor, dedicated to driving Innobyte's success in the tech industry.

InnVolve Networking Party