Commerce Innovation Summit

☕ Welcome & Registration

🎯 Opening Remarks

• Horia Grozea
  Horia Grozea
  Sales & Business Development Director @ NETOPIA Payments
  
• Răzvan Enache
  Răzvan Enache
  @ Moderator
  

💻 Cum să convertești cât mai bine traficul în eCommerce?

• Dragoș Smeu
  Dragoș Smeu
  Founder @ Mavericks
  
• Mihai Vînătoru
  Mihai Vînătoru
  Co-Founder & CEO @ DWF
  
• Laura Sardescu
  Laura Sardescu
  Co-Founder @ NeaKaisa.ro
  
• Alina Aldea
  Alina Aldea
  Business Line Director, Digital Marketing @ Zitec
  With over 13 years of experience in marketing, sales, and public relations leadership, Alina is driving Zitec's Digital Marketing team to deliver impactful results. Her focus is on aligning technology and resources with Zitec’s objectives, reducing costs, and maximizing ROI. She is dedicated to fostering a productive work environment, shaping complex business models, devising effective sales and marketing strategies, and providing strategic business insights.
• Alexandru Pavelescu
  Alexandru Pavelescu
  Director Service Design & User Experience @ Raiffeisen Bank Romania
  

🎤 Mastercard Keynote Presentation

• Radu Ionescu
  Radu Ionescu
  Director Products and Solutions lead @ Mastercard
  

💡 Cash vs digital: cum să îți optimizezi businessul pentru a crea cât mai multă valoare clienților?

• Cristian Lia
  Cristian Lia
  Cards Tribe Lead @ ING Bank
  
• Utku Ogrendil
  Utku Ogrendil
  CEO @ PayPoint Romania
  Utku is an expert with extensive experience in the financial and banking field. He has over 15 years in retail banking where he has held, over time, management positions in important banking institutions: Director of Retail Banking at Banca Transilvania, Vice President Libra Bank, Deputy General Director Garanti Bank and Vice President at Credit Europe Bank. Since 2011 he has been acting in the non-banking financial services, where he built a successful career in the field of payments. First at SIBS Group, a European card processor, being responsible for the activity in 5 countries: Romania, Moldova, Serbia, Kosovo and Hungary. Starting with June 2021, he holds the CEOs position at PayPoint Romania, the main in-store payment operator for a wide range of services, delivering technology and innovative solutions in over 25.000 branded locations. PayPoint is now the first choice for millions of consumers, whether we talk about cash payments in retail stores for most utility and service providers in Romania, card payments via POS or payments on digital platforms. The company processed over 100 mln. transactions in 2023. Separately, over 13 mln. payments were made through 24pay, #themusthaveapp owned by PayPoint Romania. Utku studied Business Administration at the University of Hartford. 
• Bogdan Ioniță
  Bogdan Ioniță
  Business Development Manager @ RoPay
  Licentiat in economie pe domeniul carduri, >20 de ani activi in industria financiar-bancara in carduri la Finansbak (actual Credit Europe Bank) si ING Bank acoperind partea de elaborare si administrare atat a instrumentelor de plata cu cardul cat si a celor de acceptare a cardurilor (POS-uri clasice, POS-uri neasistate, solutii mPOS , solutii e-comm si altele)
• Laura Enache
  Laura Enache
  Deputy General Manager @ xMoney
  Laura conduce acum zonele de produs, vanzari si operatiuni la xMoney (cu denumirea legala Capital Financial Services SA), companie emitenta de moneda electronica licentiata de BNR, parte a grupului MultiversX, cu activitati in zona platilor electronice, atat pe emitere de carduri consumer cat si pe zona de procesare plati online. xMoney deserveste clienti din tot SEE, si este principal member Mastercard si Visa pentru ambele activitati de emitere si acceptare de carduri. Experienta in domeniul platilor electronice a fost obtinuta de Laura in timpul celor 7 ani petrecuti la Mastercard Romania in diverse roluri de business development, incepand cu zona de carduri business, carduri preplatite si pana la produse de loyalty, atat in Romania cat si in alte tari din regiune. Aceasta specializare in plati electronice a completat firesc experienta in oferirea de servicii bancare clientilor din Romania, cu care a lucrat timp de 10 ani in Raiffeisen Bank, in roluri de suport produs si vanzari dar si in retail banking.

💸 Buy Now Pay Later: cum transformi instrumentele financiare în instrumente de loializare

• Raul Durma
  Raul Durma
  General Manager & Board Member @ PayPo
  Raul Durma is responsible for managing the setup and development of PayPo business in Romania. He has over 25 years of experience in financial areas within blue-chip companies, such as KPMG, Philip Morris or Schlumberger, and more than 9 years in executive positions in financial institutions. Before joining PayPo in March 2022, he successfully managed business restructuring projects and setup and managed two other financial institutions. He is an avid learner, with an entrepreneurial mindset and a Founder Institute alumnus, always eager to test and implement new features and product that enrich customer value and experience. He graduated on Bucharest holding both Economics and Law degrees. For the spare time, he likes kiteboarding in secluded locations, motorbike trips across beautiful sceneries, or taking up to challenging DYI projects.
• Adrian Rusen
  Adrian Rusen
  Customer Acquisition Director @ Oney Romania
  
• Loredana Pipoș - Lupescu
  Loredana Pipoș - Lupescu
  Country Manager @ Klarna
  
• Andrei Șercanean
  Andrei Șercanean
  VP eCommerce Services @ eMAG România, Bulgaria și Ungaria
  

🍝 Networking Lunch

🎤 iSense Solutions Presentation

• Alina Zelezneac
  Alina Zelezneac
  Chief Research and Operations Officer @ iSense Solutions
  

💳 Ce se întâmplă după achiziție: cum îmbunătățesti experiența consumatorului după plată

• Alina Mitrică
  Alina Mitrică
  CEO @ theMarketer
  Alina Mitrică este un profesionist cu peste 15 ani experiență în eCommerce și managementul afacerilor internaționale. A construit parteneriate de succes cu branduri majore din România, cum ar fi theMarketer, Retargeting Biz și Meli Melo Paris, propulsând dezvoltarea digitală și comercială a acestora. Dedicată excelenței în eCommerce și optimizării rezultatelor, Alina este specializată în dezvoltarea piețelor internaționale, strategii de transformare digitală și în managementul echipelor multinaționale, combinând o empatie remarcabilă cu o acuratețe impresionantă în previziuni și analize de ordin financiar. Pasiunea ei din copilărie pentru tradițional, îmbinată cu experiența profesională, a determinat-o să își lanseze și propria afacere, conferindu-i astfel o perspectivă și mai vastă asupra eCommerce-ului.
• Arthur Rădulescu
  Arthur Rădulescu
  Founder & CEO @ Merchant Pro
  
• Daniel Slăvenie
  Daniel Slăvenie
  CEO & Partner @ Limitless Agency
  
• Florin Toma
  Florin Toma
  Head of Business Development @ DHL Express Romania
  

🤖 AI-Commerce: Transformare prin automatizare

• Cristi Movilă
  Cristi Movilă
  Founder & CEO @ IT Globers
  
• Dorian Hodorogea
  Dorian Hodorogea
  Customer Engineer for Data Analytics and AI/ML @ Google
  Dorian Hodorogea is an “analytics” mind with a curious soul, working as a Customer Engineer for Data Analytics and AI/ML at Google. His role covers working with enterprise companies across CEE helping them create Data driven architectures, integrate and optimize AI processes and address responsibility in AI processes. He is based in Bucharest and covers customers around CEE helping them find innovative solutions with the help of technology.
• Cristian Orășanu
  Cristian Orășanu
  Co-Founder @ Naratix.ai
  CoFounder of Naratix. Chris is known for building products used by millions, his M&A activty, active role in the regional startup ecosystem where he accelerated and facilitated investments in multiple startups. Now he`s building robots to help ecommerce digital teams work faster at an unprecedented scale. We have Nara which can write unique, seo ready product content in most spoken languages,  Dynamo, who documents products for client PIMs & product catalog & Gina, who`s a smart bot than can do sales, support and even internal HR.
• Vlad Marincaș
  Vlad Marincaș
  CEO & Co-founder @ Aqurate.ai
  Vlad Marincaș is the CEO and co-founder of Aqurate, an AI-powered SaaS platform that increases eCommerce conversions and average shopping cart value through personalized product recommendations. With extensive experience in Data Science, Vlad has previously worked at the European Central Bank as a PhD intern and research analyst. Active in the academic environment as well, Vlad has taught linear algebra, econometrics, microeconomics, and macroprudential policies at prestigious German universities such as Universität Osnabrück, University of Bonn, and European-University Viadrina. He has successfully managed various Machine Learning and Artificial Intelligence projects in eCommerce throughout his career.

🤖 AI-Commerce: noi metode de a face eCommerce

• Marius Dosinescu
  Marius Dosinescu
  Founder @ Aysa.ai
  
• Adrian Posteuca
  Adrian Posteuca
  Founder @ The Concept Factory
  I’m Adrian Posteuca, a Technology Futurist and Experience Designer passionate about shaping the future of business and human experience. My expertise spans the Metaverse, Artificial Intelligence, Blockchain, Web 3, and Interaction Design—fields that drive unprecedented change across industries. With over a decade of experience, I’ve become a trusted advisor to C-level executives and organisations looking to navigate the complexities of technology disruption. Through strategic foresight and innovation consulting, I help businesses anticipate challenges, leverage emerging technologies, and create sustainable strategies for the future
• Sorin Trifu
  Sorin Trifu
  Managing Partner @ Hold Marketing (Roweb Group)
  Sorin Trifu este Managing Partner la Roweb Marketing Division (HOLD Marketing), divizie specializata in performance marketing, SEO si strategie digitala. Sorin a inceput sa activeze in domeniul marketingului digital de foarte tanar, ceea ce i-a permis sa se adapteze rapid la schimbarile din industrie si sa creasca odata cu noile tendinte tehnologice. Sub conducerea sa, HOLD Marketing a devenit una dintre agentiile importante din Romania, oferind servicii de PPC, SEO, optimizare a ratei de conversie, content creation si analize de date pentru clienti din diverse industrii. Agentia a crescut semnificativ dupa ce a fost preluata de Roweb, o companie de software, reusind sa isi dubleze veniturile si sa se extinda pe piete internationale. Sorin Trifu este cunoscut pentru abordarea sa analitica si pentru pasiunea sa pentru dezvoltarea echipelor si implementarea de tehnologii inovatoare in marketing, inclusiv instrumente de automatizare si inteligenta artificiala. El pune un accent deosebit pe formarea profesionala continua a echipei sale, mentinand agentia in fruntea tendintelor din industrie.
• Sorin Pește
  Sorin Pește
  Cloud Solution Architect, Data & AI @ Microsoft
  I've been involved with software in one way or another ever since I was ten. From building my own games for fun, moving to professional developer, Technical Team Leader, Consultant, Solution Architect - and nowadays showcasing the latest and greatest stuff coming to you from Microsoft. I am interested in all the things technology can do to make our lives better and more fun. Specifically, I am keen to find out about - and play with - the latest and greatest on artificial intelligence, virtual reality, cloud computing and the Internet of Things.