For the second year in a row, retailArena, one of the most important business conferences in Retail, took place in hybrid format: the conference was broadcast live from the Marcom Hub studio, where a limited number of speakers joined, the rest having online interventions. The event was broadcast on social channels, including the IC Events platform, a solution developed by InternetCorp. retailArena 2021 registered 526 participants who watched the conference and explored the benefits of the virtual platform.
Those interested were able to network online, being registered almost 1,200 business card exchanges and over 520 conversations, which is a record among the virtual events conducted by InternetCorp.Also, over 42,000 followers and over 32,000 views represent a new audience record. On the first day of the event, we talked about business strategies and marketing campaigns, and our Vimeo stream gathered over 6,000 people interested in debated topics, and Facebook brought over 10,000 followers. The second day of the event, dedicated to the online market, brought over 16,000 spectators.
“I worked a lot for this retailArena edition, the results have been felt since the live broadcast and I am glad that it is materialized in record statistics. There were two full days in which we tried to find answers to the most burning questions in the business and to bring new information about industry specialists and for the average media consumer “, said Anca Olteanu, coordinating editor of Retail.ro and co-organizer of retailArena 2021.
Topics of the 2021 edition
On the first day of the event we drew the line after a year and a half of pandemic and found out how the industry has changed, what are the future investments that some of the largest companies on the market will make and how their local plan has changed. In addition, we talked about the most popular trend: sustainability.
The second day began with a debate about the changes that offline retailers were forced to make. We discussed the digitization and automation of processes, and the specialists explained how to make work more efficient, in order to increase sales and supervise the competition. In addition, we reviewed the latest insights from couriers.
Speakers retailArena: A Game of the Future
News, experience-based advice and future trends were presented by Petru Andronic, Romania’s country manager at Sportisimo, Horia Cardoș, Agroland CEO, Robert Berza, general manager at Fashion Days, Alex Bratu, Romania and Bulgaria’s country manager at Jysk, Roxana Puia, marketing director within Environ, Sergiu Chirca, CEO elefant.ro, Sînziana Pardhan, managing director of P3 in Romania and Oana Diaconescu, head of leasing Iulius.
Cornel Morcov, Chief Commercial Officer of FAN Courier and Andrei Fusea, partner of BeeFast, talked about the Romanian courier market and the expansion plans.
Adrian Cocan, general manager of Caimac Dairy, Alina Donici, co-managing partner Artesana, Raul Buzgar, production country leader Decathlon, Adelina Badea, CEO Mobexpert and Adina Crăciunescu, managing partner Diana Group joined the discussion on local production and export with the label “Made in Romania”.
Cristi Movilă, Eastern Europe General Manager & EMEA SVP within VTEX, Alexandra Lucescu, SoftOne director, Andreea Luppa, Key Account Manager Signify, Elena Cobianu, Glami business development manager, Mihai Vînătoru, head of SEO & managing partner DWF, Sorin Drăghici , managing partner & new business development DWF, Robert Trandafir, co-founder of Gun Media, Marian Sîmpetru, managing partner eSolutions and Anca Toma, Head of Digital Strategy MTH Digital brought into discussion the perspective of business digitalization.
Mihai Bonca (Brand Architects), Ioana Grigore, Cătălin Vlădescu, Vlad Stoiculescu (VTEX), Mihai Vînătoru (DWF) and Claudia Drăgulin (Gun Media) are the speakers who presented the most interesting and interactive workshops at the 9th retail edition Arena: A Game of the Future. The experts provided advice for the most intense months in retail, which retailers can apply in their strategies and campaigns.
retailArena 2021: A Game of The Future, powered by Retail.ro and wall-street.ro, has VTEX as its Main Partner, and Online Commerce Day Partner is FAN Courier. P3 Logistic Parks, Carrefour and Upswing are Gold Partners, DWF, eSolutions, Gun Media, Jysk, GLAMI, Iulius, Altex, eMAG Marketplace, SoftOne, Signify and Agroland are Silver Partners, and Environ, Karcher, Simplify by KLG, BeeFast, MTH Digital, MerchantPro, Optimized, Colosseum and Nespresso are sponsors of the event.